Content marketing is creating, publishing and promoting value-based content to attract your target audience so they get to know, like and trust you. But content marketing should not be done without a well thought-out content marketing strategy.
Content strategy and content marketing share some similarities, but they serve distinct purposes and can work together synergistically to achieve exceptional results. Explore the roles that they play and see why combining them can be a winning formula for success.
The process you go through when you want to make a purchase is called the buyer’s journey. If you are marketing your business, you need to understand this journey so you can create a content marketing strategy that offers the right content at the right time.
As I’ve been testing AI tools, I’ve discovered their potential to help small businesses create a better content marketing strategy and streamline the content creation process. This enables you to spend more time creating high-quality content that resonates with your audience.
Adding evergreen content to your content marketing strategy has many benefits. Where creating content regularly can be hard to sustain for small businesses with fewer marketing resources, investing in evergreen content may be a better option.
What is cornerstone content and how can it help your business stand out? Learn why it is important to your content marketing success and how to create cornerstone content for your business.
If you have been posting on your blog for quite some time, you probably have an extensive amount of good content for your visitors. But can they easily find all the content they need? To make things simpler, you may want to investigate creating topic clusters.
Writing has certainly changed over the years. Shorter sentences and paragraphs may make it easier to consume content. But this new writing style does not excuse bad grammar in blog posts, email newsletters and other types of content marketing.
Implementing mobile content marketing can help you increase your conversions of visitors to leads. Consider the following activities to ensure mobile users can easily find and consume your content that builds trust in your brand.
Content has become a big part of every small business marketing plan. Most online marketing strategies rely on content because without content there is nothing to optimize for search or share for visibility. We provide 10 useful tips to help you get started with content marketing.
Many small businesses have content on their website that needs a bit of refreshing. If your content was written more than a year ago, you may want to conduct a content audit before you plan your content marketing activities.
With so much content being published daily, you need to take a strategic approach when it comes to creating content for your business. First you need a strategy for creating and distributing your content. Then you need to optimize your content so people can find it.
The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a powerful marketing strategy.
If you write well-optimized, high-quality content, you will improve your chances of ranking higher in the search results. But to write content that is SEO friendly, you need to do a bit of planning to do it right.
Once you have your small business content strategy in place, it’s time to begin writing web content that is compelling enough to attract attention and develop your expert reputation. One of the best places to start is with a blog of targeted, educational information that speaks to your target audience.
Writing content is hard and a lot of work. Some people make it look easy, but not all of us are naturally talented writers. With all the benefits of blogging, we need to overcome the objections and add this task to our marketing activities.
Businesses live and die according to their ability to serve their customers’ needs and, often, exceed their expectations. In today’s increasingly crowded and competitive market, providing an exceptional customer experience is perhaps more important than ever before. Guest post by Amanda Winstead
It’s no surprise that customers and visitors to your website have questions about your business, product or service that need to be answered. And we try to answer those questions through our blog posts and page content. But often the visitor needs a simpler way to find the answer they are looking for.