Importance of Content Marketing for Small Businesses
The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a powerful marketing strategy.
Content Marketing
Cornerstone Content: A Foundation for Content Marketing
What is cornerstone content and how can it help your business stand out? Get 8 steps on how to create cornerstone content for your business.
How to Write Compelling Web Content
Once you have your small business content strategy in place, it’s time to begin writing web content that is compelling enough to attract attention and develop your expert reputation. One of the best places to start is with a blog of targeted, educational information that speaks to your target audience.
Importance of the Buyer’s Journey to Content Marketing
Think about the process you go through when you want to make a purchase. This process you go through is called the buyer’s journey. And if you are marketing your business, you need to understand this journey so you can create a content marketing strategy that offers the right content at the right time.
Keep Accessibility at the Forefront of Content Marketing
Businesses live and die according to their ability to serve their customers’ needs and, often, exceed their expectations. In today’s increasingly crowded and competitive market, providing an exceptional customer experience is perhaps more important than ever before. Guest post by Amanda Winstead
FAQ Page Benefits and Best Practices
It’s no surprise that customers and visitors to your website have questions about your business, product or service that need to be answered. And we try to answer those questions through our blog posts and page content. But often the visitor needs a simpler way to find the answer they are looking for.
Tips to Improve Your Mobile Content Marketing
Implementing mobile content marketing can help you increase your conversions of visitors to leads. Consider the following activities to ensure mobile users can easily find and consume your content that builds trust in your brand.
Benefits of Blogging for Small Businesses
Writing content is hard and a lot of work. Some people make it look easy, but not all of us are naturally talented writers. If we were, we’d be writing the next bestseller. But with all the benefits of blogging, we need to overcome the objections and add this task to our marketing activities.
Creative Content Marketing Ideas for Your Small Business
Content marketing is an important and effective strategy for many small businesses. Creating content that your customers find useful can be a great relationship builder. But creative content marketing ideas are hard to come by, especially for small business owners.
Create a Successful Content Marketing Strategy
Content marketing is creating, publishing and promoting value-based content to attract your target audience so they get to know, like and trust you. But content marketing should not be done without a well thought-out content marketing strategy.
Grammar Mistakes Can Ruin Your Content Marketing
I must be getting more sensitive to bad grammar in blog posts, email newsletters and other types of content marketing. These errors glare out from the content and totally distract me from the topic of interest. The sad truth is that these grammar mistakes are found in the material of some of the top content marketing authors.
Evergreen Content – Critical to Your Content Marketing Strategy
Adding evergreen content to your content marketing strategy has many benefits. Where creating content regularly can be hard to sustain for small businesses with fewer marketing resources, investing in evergreen content may be a better option.
Writing Quality Blog Posts for Inbound Marketing Success
We all know that content is central to a successful marketing strategy. One of the best ways to publish great content is to create a blog with educational content that you can then promote to your target audience.
10 Irrefutable Reasons to Use Explainer Videos For Your Business
Learn about the importance of using explainer videos for better engagement rates and increased sales leads, which eventually results in higher ROI (Return On Investment). Guest post by Andre Oentoro, founder of Breadnbeyond.
Create Blog Content Fast with 3 Simple Tips
We know that providing great content is important to our online marketing strategy, but creating that content can be a burden. According to the Content Marketing Institute, 57% of content marketers just simply don’t have enough time to produce content. And when you are a small business owner, time is a precious commodity.