When I ask the question “Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy that will encourage those who are ready to buy to contact you.
Many small businesses have content on their website that needs a bit of refreshing (including mine!). If your content was written more than a year ago, it may be time to schedule a content audit before you plan your content marketing activities.
The simple definition, although not quite accurate, is that bounce rate is a single page visit to your website. According to Google, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server.
Small business owners really don’t need one more thing to think about when it comes to online marketing. To add anything else to our already overflowing plates will make us ineffective. But small businesses, regardless of their industry, should add a blog as the central component of their content marketing activities because creating relevant content for your target audience and optimizing it for search engine visibility is too important to ignore.
A consistent flow of quality content is critical to implementing a successful inbound marketing strategy that will support your brand and attract your ideal client. But what content do you need and how will you create that content on a regular basis in order to remain visible to your ideal clients?
We all know that content is becoming more central to your overall marketing strategy. In fact, you will have trouble implementing any type of inbound marketing strategy if you aren’t able to produce great content. However, creating great content is difficult for most of us but the key is that you just need to start.
Once you have your small business content strategy in place, it’s time to begin writing that compelling web content to attract attention and develop your expert reputation. One of the best places to start is with a blog of targeted, educational information that speaks to your target audience.
Now that you have the who, what, where and when of your content marketing strategy, you now need to generate a regular stream of quality information across all of your content channels (blog, Facebook, Twitter, LinkedIn, YouTube, etc).
Implementing mobile content marketing can help you increase your conversions of visitors to leads. Consider the following activities to ensure mobile users can easily find and consume your content that builds trust in your brand.
Adding evergreen content to your content marketing strategy has many benefits. While creating content frequently can be hard to sustain, creating evergreen content may be a better investment, especially for smaller businesses with fewer marketing resources, because it can drive traffic for a longer period of time without the need to write more frequently.
The term “cornerstone content” has been talked and written about a lot recently although the concept is really not that new. Brian Clark, founder of Copyblogger, wrote a guide about how to create cornerstone content that Google loves 11 years ago this month.
Content marketing is creating, publishing and promoting value-based content to attract your target audience so they get to know, like and trust you. But content marketing should not be done without a well thought-out content marketing strategy.
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