Implementing mobile content marketing can help you increase your conversions of visitors to leads. Consider the following activities to ensure mobile users can easily find and consume your content that builds trust in your brand.
Many small businesses have content on their website that needs a bit of refreshing. If your content was written more than a year ago, you may want to conduct a content audit before you plan your content marketing activities.
With so much content being published daily, you need to take a strategic approach when it comes to creating content for your business. First you need a strategy for creating and distributing your content. Then you need to optimize your content so people can find it.
The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a powerful marketing strategy.
If you write well-optimized, high-quality content, you will improve your chances of ranking higher in the search results. But to write content that is SEO friendly, you need to do a bit of planning to do it right.
What is cornerstone content and how can it help your business stand out? Get 8 steps on how to create cornerstone content for your business.
Once you have your small business content strategy in place, it’s time to begin writing web content that is compelling enough to attract attention and develop your expert reputation. One of the best places to start is with a blog of targeted, educational information that speaks to your target audience.
Think about the process you go through when you want to make a purchase. This process you go through is called the buyer’s journey. And if you are marketing your business, you need to understand this journey so you can create a content marketing strategy that offers the right content at the right time.
Businesses live and die according to their ability to serve their customers’ needs and, often, exceed their expectations. In today’s increasingly crowded and competitive market, providing an exceptional customer experience is perhaps more important than ever before. Guest post by Amanda Winstead
It’s no surprise that customers and visitors to your website have questions about your business, product or service that need to be answered. And we try to answer those questions through our blog posts and page content. But often the visitor needs a simpler way to find the answer they are looking for.
Small business owners really don’t need one more thing to think about when it comes to online marketing. To add anything else to our already overflowing plates will make us ineffective. But small businesses, regardless of their industry, should add a blog as the central component of their content marketing activities because creating relevant content for your target audience and optimizing it for search engine visibility is too important to ignore.
Writing content is hard and a lot of work. Some people make it look easy, but not all of us are naturally talented writers. If we were, we’d be writing the next bestseller. But with all the benefits of blogging, we need to overcome the objections and add this task to our marketing activities.
If you have been posting on your blog for quite some time, you probably have an extensive amount of good content for your visitors. But can they easily find all the content they need? To make things simpler, you may want to investigate creating topic clusters.
Content marketing is an important and effective strategy for many small businesses. Creating content that your customers find useful can be a great relationship builder. But creative content marketing ideas are hard to come by, especially for small business owners.
Content marketing is creating, publishing and promoting value-based content to attract your target audience so they get to know, like and trust you. But content marketing should not be done without a well thought-out content marketing strategy.