When I ask the question “Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy that will encourage those who are ready to buy to contact you.
Implementing mobile content marketing can help you increase your conversions of visitors to leads. Consider the following activities to ensure mobile users can easily find and consume your content that builds trust in your brand.
The simple definition, although not quite accurate, is that bounce rate is a single page visit to your website. According to Google, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server.
Adding evergreen content to your content marketing strategy has many benefits. While creating content frequently can be hard to sustain, creating evergreen content may be a better investment, especially for smaller businesses with fewer marketing resources, because it can drive traffic for a longer period of time without the need to write more frequently.
The term “cornerstone content” has been talked and written about a lot recently although the concept is really not that new. Brian Clark, founder of Copyblogger, wrote a guide about how to create cornerstone content that Google loves 11 years ago this month.
Content marketing is creating, publishing and promoting value-based content to attract your target audience so they get to know, like and trust you. But content marketing should not be done without a well thought-out content marketing strategy.
It’s no surprise that customers and visitors to your website have questions about your business, product or service that need to be answered. And we try to answer those questions through our blog posts and page content. But often the visitor needs a simpler way to find the answer they are looking for.
Last updated: September 12, 2018 – We all know that content is becoming more central to your overall marketing strategy. In fact, you will have trouble implementing any type of inbound marketing strategy if you aren’t able to produce great content. However, creating great content is difficult for most of us but the key is that you just need to start.
Your content strategy is the blueprint for what content your business needs in order to accomplish your business goals. And your content strategy is needed before you can implement a content marketing strategy.
Last Updated: September 13, 2018 – Once you have your small business content strategy in place, it’s time to begin writing that compelling web content to attract attention and develop your expert reputation. One of the best places to start is with a blog of targeted, educational information that speaks to your target audience.
Now that you have the who, what, where and when of your content marketing strategy, you now need to generate a regular stream of quality information across all of your content channels (blog, Facebook, Twitter, LinkedIn, YouTube, etc).
The challenge – what is quality content? Like many things in life, beauty (or in this case quality) is in the eye of the beholder. Many posts are quick to point out that you need to deliver quality content, but few provide what it takes to actually do so.
We know that providing great content is important to our online marketing strategy, but creating that content can be a burden. According to the Content Marketing Institute, 57% of content marketers just simply don’t have enough time to produce content. And when you are a small business owner, time is a precious commodity.
Sign up to get marketing tips direct to your inbox and get a