Importance of Content Marketing for Small Businesses
The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a powerful marketing strategy.
7 Biggest Video Marketing Mistakes You Should Know
Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. Guest post by Andre Oentoro, founder of Breadnbeyond.
Topic Clusters Simplify Your Content Strategy and Improve SEO
If you have been posting on your blog for quite some time, you probably have an extensive amount of good content for your visitors. But can they easily find all the content they need? To make things simpler, you may want to investigate creating topic clusters.
How to Write SEO Friendly Content for More Visibility
If you write well-optimized, high-quality content, you will improve your chances of ranking higher in the search results. But to write content that is SEO friendly, you need to do a bit of planning to do it right.
Grammar Mistakes Can Ruin Your Content Marketing
I must be getting more sensitive to bad grammar in blog posts, email newsletters and other types of content marketing. These errors glare out from the content and totally distract me from the topic of interest. The sad truth is that these grammar mistakes are found in the material of some of the top content marketing authors.
10 Practical Content Marketing Tips for Small Businesses
Content has become a big part of every small business marketing plan. Most online marketing strategies rely on content because without content there is nothing to optimize for search or share for visibility. We provide 10 useful tips to help you get started with content marketing.
Content Marketing Challenges Facing Small Businesses
Content marketing is the foundation for a successful inbound strategy and has many benefits for the business that executes it well. But content marketing also comes with challenges for small businesses.
Content Marketing Requires a Solid Marketing Foundation
All construction must begin with a solid foundation otherwise you risk building a structure that requires constant maintenance and repair. Effective content marketing is no different. Your content strategy must be architected and built as carefully and with as much care as the foundation of a building.
8 Steps to an Effective Content Strategy
With so much content being published daily, you need to take a strategic approach when it comes to creating content for your business. If you have not created an effective content strategy, you may just be wasting your time.
Google Analytics Bounce Rate – What Is It and How Can You Reduce It?
The simple definition, although not quite accurate, is that bounce rate is a single page visit to your website. According to Google, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server.
Creating Quality Content – Can’t Get Found Without It!
If you have created your content marketing strategy, you should know who you are targeting, with what content, on which channel and the timing of how often and when. Now you need to generate a regular stream of quality and relevant information across all of your content channels
How to Perform an Effective Content Audit
Many small businesses have content on their website that needs a bit of refreshing (including mine!). If your content was written more than a year ago, it may be time to schedule a content audit before you plan your content marketing activities.
Yoast SEO – Guide to Content Optimization
Small business owners really don’t need one more thing to think about when it comes to online marketing. To add anything else to our already overflowing plates will make us ineffective. But small businesses, regardless of their industry, should add a blog as the central component of their content marketing activities because creating relevant content for your target audience and optimizing it for search engine visibility is too important to ignore.
Content Strategy or Content Marketing – Do You Need Both?
A consistent flow of quality content is critical to implementing a successful inbound marketing strategy that will support your brand and attract your ideal client. But what content do you need and how will you create that content on a regular basis in order to remain visible to your ideal clients?
Evergreen Content – A Critical Component of Your Content Strategy
Adding evergreen content to your content marketing strategy has many benefits. While creating content frequently can be hard to sustain, creating evergreen content may be a better investment, especially for smaller businesses with fewer marketing resources, because it can drive traffic for a longer period of time without the need to write more frequently.