All construction must begin with a solid foundation otherwise you risk building a structure that requires constant maintenance and repair. Effective content marketing is no different. Your content strategy must be architected and built as carefully and with as much care as the foundation of a building.
I must be getting more sensitive to bad grammar in blog posts, email newsletters and other types of content marketing. These errors glare out from the content and totally distract me from the topic of interest. The sad truth is that these grammar mistakes are found in the material of some of the top content marketing authors.
With so much content being published daily, you need to take a strategic approach when it comes to creating content for your business. If you have not created an effective content strategy, you may just be wasting your time.
The simple definition, although not quite accurate, is that bounce rate is a single page visit to your website. According to Google, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server.
If you have created your content marketing strategy, you should know who you are targeting, with what content, on which channel and the timing of how often and when. Now you need to generate a regular stream of quality and relevant information across all of your content channels
When I ask the question “Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy that will encourage those who are ready to buy to contact you.
Many small businesses have content on their website that needs a bit of refreshing (including mine!). If your content was written more than a year ago, it may be time to schedule a content audit before you plan your content marketing activities.
Small business owners really don’t need one more thing to think about when it comes to online marketing. To add anything else to our already overflowing plates will make us ineffective. But small businesses, regardless of their industry, should add a blog as the central component of their content marketing activities because creating relevant content for your target audience and optimizing it for search engine visibility is too important to ignore.
A consistent flow of quality content is critical to implementing a successful inbound marketing strategy that will support your brand and attract your ideal client. But what content do you need and how will you create that content on a regular basis in order to remain visible to your ideal clients?
Adding evergreen content to your content marketing strategy has many benefits. While creating content frequently can be hard to sustain, creating evergreen content may be a better investment, especially for smaller businesses with fewer marketing resources, because it can drive traffic for a longer period of time without the need to write more frequently.
We all know that content is becoming more central to your overall marketing strategy. In fact, you will have trouble implementing any type of inbound marketing strategy if you aren’t able to produce great content. However, creating great content is difficult for most of us but the key is that you just need to start.
The term “cornerstone content” has been talked and written about a lot recently although the concept is really not that new. Brian Clark, founder of Copyblogger, wrote a guide about how to create cornerstone content that Google loves 11 years ago this month.
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