Brand

Benefits of a Strong Brand Identity

Benefits of a Strong Brand Identity

Developing a strong brand identity for your business is an extremely important factor in its success. Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client.

Read more

Corporate Identity, Brand Identity or Brand Image

Corporate Identity, Brand Identity or Brand Image

Creating a brand identity for your small business that helps define your brand image is an important task that many neglect. But there are definitely benefits for businesses that take the time to establish their brand and use it consistently.

Read more

Creating a Consistent Online Brand

Consistent Online Brand

Branding your small business involves projecting a strong, consistent image throughout all of your marketing regardless of whether you are using online or traditional media. However a consistent online brand helps you maximize your brand presence, enabling potential customers to understand the value you provide to your clients. By projecting your business’s unique personality, you send a clear message about who you work with and what your business is all about.

Read more

Protect Your Brand: Register a Trademark

Protect Your Brand - Register your Trademark

You’ve worked hard on your unique brand identity. You have a great name for your business or service offering. Had the perfect logo designed that is unique and memorable. Your brand is now a valuable asset for your business. Many businesses don’t understand the value of registering a trademark for your identifiable assets, but doing so allows you to protect your brand in the event someone infringes on your mark.

Read more

Should You Update Your Brand?

Should You Update Your Brand?

If you want your business to be taken seriously, you need to take a serious look at your brand. In the overcrowded world of the Internet, your business must uniquely stand out from others in order to attract your ideal client. It’s not good enough to just be a different color in a sea of sameness, but to be memorable because you offer something others don’t.

Read more

Choose a Business Name that Works

Choose a Business Name that Works

Are you starting a business and are stressing over what to name it? Or do you have a business but the name just isn’t working and you are wondering if you should change it? Choosing the right business name is important because it can have a tremendous impact on whether your customers take your business seriously, view it as a successful entity or shy away from your brand entirely.

Read more

Item added to cart.
0 items - $0.00

Marketing Campaign Template

Download your marketing campaign templateSign up to get marketing tips direct to your inbox and get a FREE campaign action plan, editorial calendar and instructions on how to plan and execute a successful marketing campaign!

* required

90 Day Year

Email marketing via MailChimp