Brand / Personal Brand

Why Your Small Business Needs a Consistent Online Brand

Consistent Online Brand

Branding your small business involves projecting a strong, consistent image throughout all of your marketing regardless of whether you are using online or traditional media. A consistent online brand helps you maximize your brand presence, enabling potential customers to understand the value you provide to your clients.

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Benefits of a Strong Brand Identity

Benefits of a Strong Brand Identity

Developing a strong brand identity for your business is an extremely important factor in its success. Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client.

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Protect Your Brand: Register a Trademark

Protect Your Brand - Register your Trademark

You’ve worked hard on your unique brand identity. You have a great name for your business or service offering. Had the perfect logo designed that is unique and memorable. Your brand is now a valuable asset for your business. Many businesses don’t understand the value of registering a trademark for your identifiable assets, but doing so allows you to protect your brand in the event someone infringes on your mark.

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Personal Brand or Online Reputation

Personal Brand or Online Reputation

A personal brand and an online reputation are similar. Some people like the term personal brand. But for small businesses, we are more likely to build an online reputation based on our brand. Whichever is right for you, you still have to manage it.

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Should You Update Your Brand?

Should You Update Your Brand?

If you want your business to be taken seriously, you need to take a serious look at your brand. In the overcrowded world of the Internet, your business must uniquely stand out from others in order to attract your ideal client. It’s not good enough to just be a different color in a sea of sameness, but to be memorable because you offer something others don’t.

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Visibility + Credibility = Profitability

Build Relationships with Networking

For many thinking of starting their own businesses, the fear of finding clients can paralyze them enough to sabotage their efforts. Cold calling prospects can make some of us break out in a cold sweat. One of the things that I learned early on in my business start-up days is that there are other ways to find clients.

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