Brand

Creating a Consistent Online Brand

Consistent Online Brand

Branding your small business involves projecting a strong, consistent image throughout all of your marketing regardless of whether you are using online or traditional media. However a consistent online brand helps you maximize your brand presence, enabling potential customers to understand the value you provide to your clients. By projecting your business’s unique personality, you send a clear message about who you work with and what your business is all about.

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Protect Your Brand: Register a Trademark

Protect Your Brand - Register your Trademark

You’ve worked hard on your unique brand identity. You have a great name for your business or service offering. Had the perfect logo designed that is unique and memorable. Your brand is now a valuable asset for your business. Many businesses don’t understand the value of registering a trademark for your identifiable assets, but doing so allows you to protect your brand in the event someone infringes on your mark.

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Should You Update Your Brand?

Should You Update Your Brand?

If you want your business to be taken seriously, you need to take a serious look at your brand. In the overcrowded world of the Internet, your business must uniquely stand out from others in order to attract your ideal client. It’s not good enough to just be a different color in a sea of sameness, but to be memorable because you offer something others don’t.

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Choose a Business Name that Works

Choose a Business Name that Works

Are you starting a business and are stressing over what to name it? Or do you have a business but the name just isn’t working and you are wondering if you should change it? Choosing the right business name is important because it can have a tremendous impact on whether your customers take your business seriously, view it as a successful entity or shy away from your brand entirely.

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Business Brand – 4 Steps to Creating a Strong Identity

Business Brand - 4 Steps to Creating a Strong Identity

Recently I wrote about the true value in your value proposition because small businesses need to understand what it is they offer and why their market needs it. And you really need to define your mission statement is so you can communicate it to your target audience. Now we need to turn our attention to creating a strong brand, one of your most valuable business assets.

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