Importance of a Company Tagline
Creating a company tagline is not an easy exercise, especially for a small business. A small business tagline needs to communicate the “why” of your business in a few words.
Brand / Personal Brand
Benefits of a Strong Brand Identity
Developing a strong brand identity for your business is an extremely important factor in its success. Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client.
Branding Tips for Small Business
Every business needs a powerful brand. Here are 4 branding tips to help you create one for your small business and attract clients that want to work with you.
Corporate Identity, Brand Identity or Brand Image
Creating a brand identity for your small business that helps define your brand image is an important task that many neglect. But there are definitely benefits for businesses that take the time to establish their brand and use it consistently.
Embrace VCP (Visibility, Credibility, Profitability)
For many thinking of starting their own businesses, the fear of finding clients can paralyze them enough to sabotage their efforts. One of the things that I learned early on in my business start-up days is that there are other ways to find clients.
Choose a Business Name that Works
Choosing the right business name is important because it can have a tremendous impact on whether your customers take your business seriously, view it as a successful entity or shy away from your brand entirely.
Personal Branding – Discover the Authentic You
Everyone has a personal brand, but not everyone acknowledges it and manages it proactively. Your personal brand is a way of consistently projecting a true, authentic view of you, your expertise and your promise of value to the marketplace.
Why Consistent Online Branding Matters
Branding your small business involves projecting a strong, consistent image throughout all of your marketing regardless of whether you are using online or traditional media. A consistent online brand helps you maximize your brand presence, enabling potential customers to understand the value you provide to your clients.
Brand Positioning Statement – Marketing Strategy Foundation
What can small businesses do to stand out in a crowd? The market has become extremely noisy. Getting your ideal client to notice you is difficult. But correctly positioning your brand and communicating it to your target audience can get you noticed.
5 Tips for Managing Your Online Reputation
Managing your online reputation is no longer optional. It needs a simple strategy that combines monitoring what is available about you and responding appropriately. This will ensure your business is not unknowingly damaged by negative comments.
Protect Your Brand: Register a Trademark
You’ve worked hard on your unique brand identity. You have a great name for your business or service offering. Had the perfect logo designed that is unique and memorable. Your brand is now a valuable asset for your business. Many businesses don’t understand the value of registering a trademark for your identifiable assets, but doing so allows you to protect your brand in the event someone infringes on your mark.
Personal Brand or Online Reputation
A personal brand and an online reputation are similar. Some people like the term personal brand. But for small businesses, we are more likely to build an online reputation based on our brand. Whichever is right for you, you still have to manage it.