Small business owners are generally still learning or trying to navigate this unknown space of digital marketing. It can be scary and overwhelming. However, while it is great to explore, you must ensure your marketing strategy is the best it can be at all times. Without a well-defined marketing strategy, your business may suffer. During this experimental phase, business owners are prone to making mistakes in the marketing field.
One of the most detrimental mistakes is not weaving video into your marketing strategy to realize all the benefits. They do so to “reduce expenses”. However, they must keep in mind that videos significantly increase sales and brand awareness. Both are key factors for steady company growth. They are saving costs by making mistakes that are not affordable for any business, small or big. In this blog, we’ll talk about the benefits of video marketing and how it can drive your small business:
What’s So Great About Videos?
Technology has developed to a great extent today. Before, people were mesmerized by images and digital textual content. Now, people scroll past these images without giving them a thought. Video content is still a relatively new area. People are much more immersed in this mode of content. Here are a few key benefits you can get by simply incorporating videos into your marketing:
1. Online Presence:
Since your brand is relatively small, people still may not know your business. It is your job to let them know. The easiest way to reach them is by having an active online presence. Sure, you can do it by posting images and textual content, but people need to realize you are putting effort into your presence. Not everyone creates videos. Creating and posting videos can show your viewers that you genuinely care about them and want to connect.
The key to having a strong and influential online presence is to post videos regularly. It can range from twice a week to one video every two days. If you consistently post these videos, your online presence will soon be known and acknowledged by many. Additionally, videos help your website rank in SEO. This makes it easier for new customers to discover your brand.
2. Social Media Engagement
While having an active online presence is important, you must ensure that your viewers want to hear from you. Spamming them with posts and videos will not do the trick. It will annoy them, and they may unfollow or block your account. It will drive leads away from your brand. Having good social media engagement is the feedback that you are doing it right.
If you do not have a high engagement rate, try enhancing the quality of your videos. You can do this by condensing the duration of the video by being concise. Nobody wants to watch 40 minute long videos. Shorten your videos with an online video trimmer. They are more likely to watch 40 1-2 minute videos even though it takes the same amount of time. It is because longer videos seem to be repeating their points. You can increase engagement by using cool effects and colorful transitions in your videos.
It would help build trust with your audience, especially as a small business owner. Nobody wants to have a poor return on investments. Hence, they research your product or service and the company before committing to the purchase. Videos can help build their trust with your brand since this content mode is easier to retain information from. Through the videos, audiences will understand your company and products better.
Building trust is extremely effective, and you can see both short and long-term benefits. Trust allows the viewers to purchase your products and increases the chances of them coming back for more products in the future too. It creates a stable customer base.
Have A Tight Budget? Worry not.
We realize that you aren’t Google or Microsoft with a couple of million dollars to spare. Do not worry. There are plenty of options for you too. Many people still create videos with little to no budget.
These video content creators make use of the equipment they already have. You do not need fancy equipment to create videos. Today, smartphones have tons of added features that help us complete tasks. You can use the camera on your smartphone to record the raw footage. They have excellent camera and mic quality as well. If you need a professional-looking space as a background, you can makeshift some of your office or home space as a studio if needed. Make sure you are filming in a quiet space. If not, you may have unwanted interruptions, making it difficult to film.
Once you have completed collecting the raw footage, transfer the film onto your computer using your charging cable. Now, open a video editing tool of your choice. You can find an online video editor if your computer cannot handle high-tech tool. If you are worried that your computer is not powerful enough, close all other windows and tabs and simply start editing! Add transitions, effects, and music in your video wherever needed. Trim or clip the video whenever you think a portion is not necessary. This will keep the viewers engaged and entertained.
You can make professional videos for your company with these simple steps. Since there is little to no cost to make this type of video, we suggest you give it a try. Once you have completed the first video, we assure you that you will be amazed at the quality. Many people even purposefully do not go for professional videos. If you want, you may even go for the homemade video vibe, which will allow viewers to feel more connected to your brand.
For beginners, all of this may feel daunting. It may seem too overwhelming and might scare you off. However, once you start navigating through the video-making process, you will understand everything there is to know about video creation. Creating videos may even become your stress-releasing activity. Give video marketing the recognition it deserves to reap all the benefits for your small business.
About the author
Sanket is a 2x founder, having successfully exited his earlier tech start-up. Sanket started InVideo with a vision of enabling everyone to create breathtaking videos fast and easy. Sanket studied technology at the University of Michigan. He hails from Mumbai, India, and is a proud dog parent to a two-year old labrador named Dexter.