Debra Murphy

Marketing Automation vs Email Marketing

Marketing Automation vs Email Marketing

Updated: August 31, 2018 – Email marketing and marketing automation are terms that are used somewhat interchangeably, causing confusion for small businesses who are trying to decide which solution they need. This confusion stems from the fact that both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.

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Website Perfection = Lost Opportunities

Website Perfection = Lost Opportunities

Updated: August 29, 2018 – The beauty of marketing on the web is the fluid nature of the channel. We have the ability to evolve our web presence as we evolve our businesses. We can write and publish our content and continue to strengthen our messages as we learn what our target audience wants or needs. We can create offers, try them and if they don’t work, change as necessary. We are no longer on that elusive quest for perfection in the traditional sense.

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Keyword Research is Target Market Research

Keyword research is target market research

Updated: August 28, 2018 – Keyword research is one of the most important and valuable activities in marketing, not just search engine marketing, but marketing in general and should be the starting point of your marketing plan. Consider keyword research as a component of market research that helps us better understand what our target markets are interested in and what terms they use to find what they need.

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On-Page SEO: Boost Your Visibility in Search Engines

On-Page SEO: Boost Your Visibility in Search Engines

Updated: July 22, 2018 – On-page SEO is a simple task that helps search engines better understand the content and context of your web pages. Optimizing a webpage properly can also drive more relevant traffic to your website. Although simple to implement, many still take the lazy road and omit this piece of the process from their content marketing activities.

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5 Marketing Activities to Increase Online Visibility

5 Marketing Activities to Increase Online Visibility

Updated: June 29, 2018 – Small businesses have many opportunities to increase online visibility and be found by their ideal customers if they just know where to focus. Since most of us have minimal resources to call upon, we need to be smart when selecting online marketing activities that deliver the best results for our efforts. Remember that marketing is an investment, not an expense, therefore invest wisely to achieve the greatest ROI.

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5 Online Marketing Strategy Questions That Must Be Answered

5 Online Marketing Strategy Questions That Must Be Answered

Updated: June 17, 2018 – There are many people who offer online marketing services. There are also many people who call themselves online marketing experts because they know how to execute a particular marketing strategy like Google Ads or Facebook advertising. All good stuff and important because digital marketing is complex. But do these experts know marketing? Or are they experts in executing a particular tactic?

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Evergreen Content – A Critical Component of Your Content Strategy

Evergreen Content - A Critical Component of Your Content Strategy

Adding evergreen content to your content marketing strategy has many benefits. While creating content frequently can be hard to sustain, creating evergreen content may be a better investment, especially for smaller businesses with fewer marketing resources, because it can drive traffic for a longer period of time without the need to write more frequently.

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