Debra Murphy

Social Media Marketing is Part of an Integrated Marketing Plan

Social Media Marketing is Marketing

I read a lot about social media marketing. I find this area of my discipline fascinating and I have a thirst to learn as much about how to use these tools to effectively market a business as I can absorb. But every so often, the information is presented in such a way that it implies that social media marketing is a replacement for the more “traditional” marketing activities. A “tug of war” between the two, so to speak. And this concerns me.

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Corporate Identity, Brand Identity or Brand Image

These three terms are often confused with one another, when in reality they are quite different. Is one more important than the others? Does every business have all three? There is a difference that dictates how each should fit into your marketing effort. Corporate identity is concerned with the visual aspects of a company’s presence. …

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Lessons from a Rock Concert

U2 Vertigo Tour

I attended the Coldplay concert last night at the Boston Garden. Throughout the entire show, my focus was on the band, enjoying every moment. The garden was sold out and the crowd was a mix of young to an older crowd. I also attended several U2 concerts during their Vertigo tour and I had the same enjoyment, getting into the music, singing along with the crowd and taking part in the entire experience.

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Personal Branding – Is it really something new?

Resume/Brand: Is it really something new?

I attended a great event last night held by Next Level Executives on personal branding. This event got me thinking that developing your reputation is nothing new – but doing so on such a global basis is what brings the overwhelming nature of personal branding to many business owners. Throughout my entire career, I have had to manage my reputation and “brand” from job to job. How many times were we told never to burn bridges because you never know when you will cross paths with that person again.

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Embracing Change to Grow Your Business

My business is in transition. And as I contemplate this transition, I realized that this evolution is the catalyst for growth. The evolution will involve change. In a recent post, John Jantsch identifies change as the ultimate secret to business growth. And I couldn’t agree more. He provides five ways to intentionally get change into your …

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