Debra Murphy

Marketing Automation vs Email Marketing

Marketing Automation vs Email Marketing

Updated: May 29, 2019 – Email marketing and marketing automation are terms that are used somewhat interchangeably, causing confusion for small businesses who are trying to decide which solution they need. This confusion stems from the fact that both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.

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Marketing Plan – Action Steps to Achieve Your Goals

Marketing Plan - Action Steps to Achieve Your Goals

A simple marketing plan is your road map for achieving your goals and guiding your decisions throughout the year. The strategic part of the plan is where you define your vision, goals and target audience for your business. But once you have that piece in place, you need your action plan that will guide you forward and help you adjust when necessary.

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Optimize Google My Business for Local Visibility

Optimize Google My Business for Local Visibility

Every small business can benefit from having a verified Google My Business (GMB) listing. It is an important step in your local SEO strategy because a complete, verified and optimized Google My Business listing increases your chances of being found. When you optimize Google My Business, you make it more likely that your target audience will see your business rather than your competition.

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Marketing Campaign Template

Download your marketing campaign templateSign up to get marketing tips direct to your inbox and get a FREE campaign action plan, editorial calendar and instructions on how to plan and execute a successful marketing campaign!

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90 Day Year

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