About Debra Murphy, Marketing Coach, Consultant & Entrepreneur

My Mission

To Help Small Businesses Navigate the Complex Maze of Online Marketing

I am a small business marketing coach, mentor and consultant passionate about helping business owners take control of a critical business asset – their online digital footprint – and use it to increase visibility and generate inbound leads. Through expert guidance and support, you achieve success by learning, incorporating and executing marketing activities that take your business from mediocre to marvelous.

Although I have many years of experience across all traditional marketing channels, I specialize in inbound marketing, a combination of search, social media and content marketing. Inbound marketing enables you to create a larger digital footprint that increases your online visibility and generates more quality inbound leads. We help you select the right marketing strategies and uniquely help your business increase your online visibility and attract more qualified leads. And these qualified leads are more likely to convert into paying clients and customers.

My Story

The freedom you gain by having your own business and being an entrepreneur is worth all the time, money and effort it takes to start and succeed as a small business owner. As a marketing coach, I empower small business owners, including independent professionals and entrepreneurs, to take control of their marketing to control costs and get better results.

In 2002, I started Vista Consulting, a successful marketing agency where I primarily worked with high technology companies and service-based businesses. But my passion was unleashed in 2007 when I started Masterful Marketing®, a marketing coaching, consulting and agency targeted at helping small business owners take back control of their marketing.

The force behind Masterful Marketing was observing the difficulty many small business owners had with marketing. They wanted my help but were unable to justify the cost of a consultant.

Many times I had been approached by small business owners who would ask me if I could help them, but I knew that my consulting business model did not cater to their needs or their budget. In addition, small business owners need a marketing system to help them stay focused and on track which at the time, I didn’t have available. So through my desire to help business owners build their businesses around their passions came Masterful Marketing®.

Launching Masterful Marketing has fulfilled my dream of helping many small businesses navigate the complex maze of online marketing. And now, as an authorized partner of the 90 Day Year High Performance System, Masterful Marketing has incorporated this powerful system into its signature service – the 3 Phase Masterful Marketing® Game Plan.

Masterful Marketing has recently been recognized by:

I’m honored to be included in these prestigious lists.

Nothing is more liberating than having control of your livelihood, income and destiny in life. I want to share what I’ve learned with others so they can be fulfilled and enjoy a lifestyle that works for them.

Other Ventures

  • First Beacon Business Advisory Group is a management consulting firm comprised of a multidisciplinary and experienced group of business owners who use their experience to provide in-depth and comprehensive advisory services to other business owners. Our mission is to serve owners of small to medium sized businesses with advice and guidance on how to overcome the obstacles and challenges facing small businesses, explore opportunities for growth and achieve their business goals.
  • I am co-owner of Kwon’s Martial Arts Center, a family friendly martial arts center that focuses on a person’s total well-being. Our programs for children, teens and adults are designed to promote discipline, self-control and respect, instill confidence and strengthen the body, mind and spirit.

My Speaking

Looking for an engaging speaker for your organization, event or business? Book me to provide either a presentation or workshop on the following topics:

  • Getting Found in a Crowded Market: Creating a Successful Inbound Marketing Plan
  • 90 Day Year™ Peak Performance System – Get more done in 90 days than most do in one year

All presentations can be provided virtually.

Get more details about these presentations and workshops.

Why us?

In my many years of working with small business owners, I have had to help them get out of difficult situations due to other agencies trying to hold them hostage. When you work with us, you will always be in control of your online assets, including your domain name, Google accounts, email accounts and social media profiles.  Plus we remain completely objective when recommending solutions.

There are many more benefits to working with us, but when we say we are your trusted partner, we are truly a partner that you can trust.

In the News

Occasionally I get quoted in various publications. I’m always flattered when I’m called out of the blue because a writer finds my website. Here are a couple of the most recent articles in which I was quoted.

You may also find some of my blog posts featured in Better Business Focus magazine. The most recent include:

My Writing

  • Create the Business Breakthrough You Want: Secrets and Strategies from the World’s Greatest Mentors” featuring business giants Brian Tracy, Robert G. Allen, Bob Proctor and Mark Victor Hansen (Chicken Soup for The Soul) and endorsed by Dr. Stephen Covey and Ken Blanchard.
  • “Creating a Simplified, Integrated Practice Marketing Plan” for “The Business of Healthcare” three volume set edited by Kenneth H. Cohn, M.D. and Douglas E. Hough, PH.D.

My organizations

My passions

Besides loving what I do for a living, I also have several other passions that command some of my attention. Balancing it all is what makes life fun and rewarding.

  • Golf. I play as much as I can when the weather gets warm. I belong to Marlborough Country Club and have won the club championship 8 times. I am also a member of the Women’s Golf Association of Massachusetts (WGAM).
  • Fitness. I enjoy looking, feeling and acting younger than my years. Maintaining a fitness regimen helps me keep up with all the activities I get involved in. My usual workout includes a high impact kickboxing class, power walking in between classes and I walk the golf course when I play.
  • Socializing. To counter all that healthy living, I regularly enjoy good friends, good wine and great food.
  • U2, Bon Jovi & Coldplay music and concerts. I’ve discovered U2Start.com and have a huge collection of U2 concert recordings. In addition, I’ve added to the live recordings with a couple of Bon Jovi and Coldplay concerts.
  • Technology. I call myself the closet geek. My background is in computer science and I love to play with gadgets. Developing WordPress web sites for my clients is a great way for me to lose track of time.
  • Critters. I love all animals and currently have a cat family that keeps me company while I work from my home office.
  • Kevin. Last but certainly not least, I have the best friendship with my husband of 20+ years. We understand each other and complement each others’ strengths.

About our Leader, Debra

Debra Murphy - Marketing Coach & Trusted Marketing Advisor

Your trusted marketing partner passionate about your success. Let me help you build a strong digital footprint and use it to increase visibility and generate inbound leads.

90 Day Year®

Peak Performance System

90 Day Year Certified Partner

90 Day Year® Peak Performance System helps you achieve inevitable outcomes in your business with more speed, focus and efficiency than ever before.

I use this system to grow my business and stay on track. As a 90 Day Year® Certified Partner, I  incorporate this system into my services to help you get better results. Learn more »


I started working with Debra in 2007 to get a better understanding of how to market my roofing business. I went through the Masterful Marketing 8 Step Program and found it to be extremely valuable. I not only developed a marketing plan and budget for my business, I also developed a new perspective on how… “Kelly Shepard”

Kelly Shepard

Presentations & Workshops

Looking for an engaging speaker for your organization, event or business? Book me to provide either a presentation or workshop on the following topics:

  • Getting Found in a Crowded Market: Creating a Successful Inbound Marketing Plan
  • 90 Day Year™ Peak Performance System - Get more done in 90 days than most do in one year

Contact Me

(Office) 508.303.0766
(Mobile) 978.852.2573
The following form will send an email directly to me:

Follow Masterful Marketing

Masterful Marketing LinkedIn Company Page

Item added to cart.
0 items - $0.00

Marketing Campaign Template

Download your marketing campaign templateSign up to get marketing tips direct to your inbox and get a FREE campaign action plan, editorial calendar and instructions on how to plan and execute a successful marketing campaign!

* required

90 Day Year

Email marketing via MailChimp