6 Ways to Promote Your Facebook Page

Creating a Facebook Page for your business is one of the more valuable exercises you can do as a small business owner. But once you have the page set up and you are providing valuable, relative content, how do you get people to like your page?

Invite your Facebook friends that fit your target market profile

Facebook Page Invite - Suggest to FriendsTo invite connections you think would be interested in your Facebook Page, use the Suggest to Friends link.

If you have connected with clients via Facebook, invite them first as your clients should already be supportive of you. Next invite other connections that fit your target market that may be interested in finding out more about what you offer. If you have done a good job of organizing your professional colleagues, customers and prospects into Friend Lists, you can invite these lists as groups to your Facebook fan page instead of sending individual invites.

Be selective in who you invite and as a courtesy, invite them once only. Don’t annoy people with Facebook Page invitations that aren’t interested in your business or know nothing about you. If a person rejects the request, be careful not to send them another invitation.

Invite your email newsletter subscribers

When you are ready to send out your next email newsletter, include an incentive to get your subscribers to visit your Facebook Page and become a fan. Put a free download on your landing page tab for non-fans that will appeal to your subscribers.

To set up your landing tab, use the Facebook Static FBML application. FBML is similar to HTML and can be used to enhance a user’s Facebook experience on your Page. Then edit the Wall settings for your page and select that tab as the landing page for “everyone else”.

facebook-wall-settings

Include your Facebook Page URL in your marketing materials

Once you reach 25 people who have liked your Page, create your vanity URL that makes it easy for you to promote the Page and for people to recognize your brand.

Setting a Facebook Username for Pages
Setting a Facebook Username for Pages

Now it will be easier to promote your Facebook Page by including your vanity URL in all your sales tools, such as business cards, brochures, email signature or other marketing and promotion tools you use to help you drive more visitors to your Business Page and connect with them. All of these tools can be used to cross connect you with your communities and make you more visible to those who are interested in what you have to say.

Place a Facebook Like Box Widget on your Website / Blog

The Facebook Like Box is a social plugin that helps you promote your Page to your website visitors. To create your Like Box, fill in the Facebook Page ID for your Page, the height and width of the box, whether you want your stream included and the number of fans to show.

Facebook Like Box Generator
Facebook Like Box Generator

To get your Facebook Page ID, hover over the picture on your Page and the link contains the number. It should look like: http://www.facebook.com/album.php?profile=1&id=12345678912 (the 11 digit number is the id). When you are done, the form will generate the code you need to paste into your Website.

Use Facebook Social Ads

facebook-ad-targetingDepending on your business, Facebook Advertising can be beneficial to building your base of prospects because it enables you to tightly target your best prospect based on a number of variables, including geography, age, gender, education, relationship status, workplace and keywords. With this type of pinpoint targeting, you can create and deliver advertising to only those who you feel would benefit from what you have to offer.

  • A local retail business like a spa, hairdresser or restaurant could run an ad that has an incentive for fans to come in to your store and try your services or purchase your products.
  • A local service business like a plumber, landscaper or electrician could run an ad that contained an incentive only for new fans (and customers) such as a discount on a maintenance agreement.

Rather than placing ads in the local papers, Facebook advertising can be much more cost-effective in generating leads and growing your business.

Promote your Page on other Social Sites

Most social sites give you the opportunity to promote multiple websites. LinkedIn allows three links and Google profiles are unlimited. Use these opportunities to promote your Facebook Page as one of your key web properties. Don’t forget to use the “Other” feature when editing your additional information in LinkedIn to name the link appropriately.

linkedin-website

In addition, integrate Twitter with your Facebook Page to communicate what you have posted to your Twitter followers.

So how will you promote your Facebook Business Page? Let us know what you have tried and how it works for you.

53 thoughts on “6 Ways to Promote Your Facebook Page”

  1. I used to be able to “suggest page” on my Facebook business page but now it doesn’t seem to be working. I’ve tried everything everyone suggested (ie – clear browser history and cache, use a different web browser, etc.) and nothing seems to work. When I click on the “suggest page” link on my Facebook business page, it does nothing. Any help would be greatly appreciated.

  2. I am admin for our business page and we are wholesalers so our “friends” would be other businesses who carry our product. How do I invite these other businesses to LIKE our business page since we don’t have “friends” list or individual people contacts to upload?

    • Hi Jen,

      The best way to get other Facebook Business pages to like your Page is to like theirs first and then message their admins privately as the admin of your page to ask them to like your page as well. If you have a business relationship with these other businesses, they should not have a problem with this.

  3. Hi,

    So I am seeing many people on the internet with the same problem I am having and none of the answers the tech people give actually gets to our problem. I have my personal account and also a page for our non-profit. There are about 200 people who have expressed a desire to see updates for our non-profit in their facebook newsfeed. I do not want all 200 of these people to also be getting my personal updates, so I don’t want to “friend” them in my main account, as then their news feed will also show my baking experiments and pictures of my nieces and nephews.

    How do I get these 200 people to be able to receive our non-profit page’s updates in their news feed without friending them in my main account? How do I keep them out of my personal updates? Please help…I have spent all afternoon reading advice and the advice is always the same, to friend the people in your main account. But that doesn’t solve the problem of not wanting them to get personal updates.

    VERY grateful for any help!!

    Amy

    • Hi Amy,

      I hope you didn’t get advice on my website that you need to friend people in order for them to get updates from you Facebook Page!

      Remember that you as a person create a page, but the page is a separate entity. When you post as the admin of that page, you are using Facebook as the page and posts appear to come from the page itself not you.

      What you post on your page may be seen by those 200 people in the news feeds, however with Facebook changing the visibility of organic posts, those 200 may need to add your page to a list that they can check to see what has been posted or visit your page more often.

      But they definitely do not need to be your friend.

      Hope this helps.

    • Nupur – considering that you only created the page May 31st, you already have 483 likes and 199 people talking about this. You should determine your target audience and see if you can promote your page either via a Facebook Ad or promoted posts. Also, have your page like other pages in the same industry that reach the same target audience. Post regularly on your page about things pertaining to the film but are unique. That will help your page be seen through your fan base’s news feed. Find opportunities to raise visibility of your page. Tagging your page when the opportunity arises will help.

      Facebook marketing is a full time endeavor – you need to make sure you are fully engaging your audience.

      Good luck.

  4. Quoting Michelle Grimm ”
    Thanks for your timely response! I did not get an error..when setting up the page and it asked me to invite my friends, the box opened up with all of my friends in it. I clicked on the ones I wanted to share our page with, (once I clicked them, they faded out on the page because I had selected them), I hit submit or send button at bottom of that box, it said my invite had been sent, however, no one received anything from me, as I checked with a number of these friends and they confirmed this. Plus, I didn’t get any “likes” on the page. Now when I try to go back in there, all my friends that I originally sent the invite to (that they didn’t receive) are all faded out and I can’t click on them because FB registers that I’ve already sent them an invite.”

    This is the exact same problem I am experiencing, and the invites are definitely not showing up in their message boxes. I checked my with my wife and my kids… two invites showed up and the other four did not. Many friends have also stated that, after searching for the invite in their message box, it wasn’t there. However, their names are still faded as if the invite was sent.

  5. Quoting Michelle Grimm ”
    Thanks for your timely response! I did not get an error..when setting up the page and it asked me to invite my friends, the box opened up with all of my friends in it. I clicked on the ones I wanted to share our page with, (once I clicked them, they faded out on the page because I had selected them), I hit submit or send button at bottom of that box, it said my invite had been sent, however, no one received anything from me, as I checked with a number of these friends and they confirmed this. Plus, I didn’t get any “likes” on the page. Now when I try to go back in there, all my friends that I originally sent the invite to (that they didn’t receive) are all faded out and I can’t click on them because FB registers that I’ve already sent them an invite.”

    This is the exact same problem I am experiencing, and the invites are definitely not showing up in their message boxes. I checked my with my wife and my kids… two invites showed up and the other four did not. Many friends have also stated that, after searching for the invite in their message box, it wasn’t there. However, their names are still faded as if the invite was sent.

  6. I have a Facebook Business Page Libertyremoval. I do not have a suggest to friends link and I am very frustrated. I use Google to search for like business and see a “Like” button, but when I search for friends there is no way to communicate with them. Am I doing something wrong? Or is there a setting I need to switch on or off? Thanks for any help you can offer….

    • There may be a couple of things happening here. First, “suggest to friends” link is now the “Invite Friends” link and is located on the right side under the Admins. However, if you created this page through a fake profile or a business account, either of which has no friends, then you won’t be able to invite friends. Now once you invite friends, you can’t do it again. You get one chance to invite them to like your page.

      Hope this helps.

  7. Hi there… I wonder if you could help me, I have tried to do this myself for ages but keep going round in circles.

    I want to link my Twitter account and my WordPress.com account to my PRomotional Page on Facebook only – ie, NOT My personal page. BUT I cannot seem to do this – everytime I link the accounts the notes go to both my personal and my promotional pages.

    Can you possibly talk me through the process? I owe you one!

    • Hi Caroline,

      If you like your Facebook Page, the posts will appear in your personal profile’s news feed. It’s supposed to work that way. When I post on the Masterful Marketing Facebook Page, I get the post in my personal news feed, just like other fans.

      Is this what you are referring to?

  8. Thanks for this useful post – can you help me? How do i make my promotional page visible on my personal page? I would like it to be visible always so that new friends can see what I am doing.

    • Hi Caroline,

      Have you liked your own promotional page? If not, you should so that when you post to your page, the post appears on your news feed. Also, make sure that where you work (if it is your business) is linked to your page as well. When you go to enter your company name, the page should pop up so you can select it.

      Another way is tagging the page in your personal posts. Don’t overdo it as people will think you are selling, but mentioning your page name preceded by a @ will provide a link to the page.

      Be interesting and offer value to your fans and they will help spread the word as well.

      Make sure you include a like box on your website and link to your page in your email signature.

      Another way you can make your Facebook page visible in email is to use WiseStamp – if you use Gmail, Yahoo, AOL or MSN emails, you can add a signature to your email that contains your latest post from your Facebook page. Check that out too.

      Hope this helps.

  9. “Most social sites give you the opportunity to promote multiple websites. “- This is one way of helping your site to be known and be notice in search engines.

  10. Thank you for the response. I should be more clear… I use the current FB “main” page for personal posts, but it has a “sub page” for my business. Should I develop this sub page (under “pages”), or create new? And, will this sub page, be completely separate from personal?

    • Hi Greg,

      The “main” page is your personal profile – the way to tell is if you “friend” people. A page can only get “likes” from people and cannot friend anyone. However, pages can like other pages.

      If that is what you meant by main and sub page, then yes, you should develop the page for your business. It is not associated with your personal profile in any way except you are an admin. You could be removed as teh admin and the page will continue to exist. However, do not remove yourself from the page as an admin! If you do, you will not have any access to the page. In fact, get someone else (spouse, friend) that you can trust to also be an admin in case something happens.

      Pages are separate entities – just because you are listed as an admin, it is not associated with you in any other way.

      Hope this helps.

  11. Debra,
    I am glad I stumbled upon your site. Information is very easy to understand. Yes I was confused with the “2 accounts illegal” part of FB. What started as an attempted business promotion on FB, ended up personal with a with my company under “pages.” Unused and not marketed. CONFUSED!

    So, should I develop the “page,” or just create a new FB account for my business? If I do develop the page, will business invites see my personal side?

    • Greg, develop out your Facebook page – keep in mind that even though you are the admin for your page, it has nothing to do with your personal profile. When you post on your page, you are posting as the business, not the person unless you switch your settings. Look at my Facebook page (although probably not the best example since I am visible on the page because I am the business!). All my posts are as the page, not my personal profile.

      Thanks for your compliment – I’m glad you find my site helpful.

      Cheers
      Debra

  12. Thanks for these great tips, I just created my page couple weeks ago and want google to index my page. So far, no index on google search. Is there any way to promote on google search

    • Hi James,

      There is no way that I know of to submit a Facebook business page to Google so that it will get indexed. I assume Google regularly indexes Facebook for new pages. Make your page active by posting quality content, get people to like your page, make sure you get to 25 fans and then you can get your Page user name (my page is http://www.facebook.com/MasterfulMarketing) which helps in your page being found when someone searches on your business name.

      If the page is useful and popular, Google will no doubt find it.

      Hope this helps.

  13. Hi Karl,

    I totally agree – consistency in branding is so critically important to businesses! Quality, professional brands get more attention.

  14. Hi Debra,

    I appreciate all of your tips here..I just created a fb page for our business, and I sent invites to all of our friends who would be a fit for the content of our page, and the invites did not go through. Are you aware of any bug with FB right now? Also, I imported our contacts from our Constant Contact program and my email account (converted them to csv files), and those functions did not work either. Our new fb page is https://www.facebook.com/help/?page=900#!/pages/Sedona-AZ-Real-Estate/261337227216288?sk=wall. Any insight you might have would be so appreciated. Thanks, Michelle

    • Hi Michelle,

      What do you mean they did not go through? Did your friends just not see them in the stream or you got an error? They recently added back the “suggest to friends” feature (on the right side under the Admin list and below the “insights” link). It was recent so they may have been issues. Try that again.

      I don’t believe you can import contacts directly to a Page as a fan has to have a personal profile before liking the Page. You can import them through your personal profile. Not sure about CSV files, but you could import the CSV file into gmail or Outlook and import from there and then invite to join Facebook. Or, turn the CSV file into a text file (comma delimited) and cut/paste the email addresses into the window they provide in the Invite Friends area.

      Let me know how it goes

      • Hi Debra,
        Thanks for your timely response! I did not get an error..when setting up the page and it asked me to invite my friends, the box opened up with all of my friends in it. I clicked on the ones I wanted to share our page with, (once I clicked them, they faded out on the page because I had selected them), I hit submit or send button at bottom of that box, it said my invite had been sent, however, no one received anything from me, as I checked with a number of these friends and they confirmed this. Plus, I didn’t get any “likes” on the page. Now when I try to go back in there, all my friends that I originally sent the invite to (that they didn’t receive) are all faded out and I can’t click on them because FB registers that I’ve already sent them an invite. This is frustrating!

        When I have tried to use the csv files, that doesn’t work either. I have attempted to send an invite this way to a small test group and we are not getting any results.
        I guess with FB you’re just kind of stuck with whatever is going on with them, correct?
        I just want to get the word out about our page, but can’t figure out any way to do it. I like your 2nd suggestion in your article, about inviting our newsletter subscribers, we use Constant Contact, and this should be easy to incorporate, but honestly I’m afraid this won’t work either and I’m dang tired of trying to figure this all out! FB angels please assist!!

        Thanks for all your help Debra…do you have a newsletter I can subscribe to??

        Best,
        Michelle Grimm

        • Hi Michelle,

          That’s correct – once you invite someone to like your page, you can’t do it again. I’m afraid they did get the invite but didn’t know it. Have them check their messages – the invites go there, not the news feed.

          When you say CSV files don’t work, did you upload it and try sending them invites? They would receive an email because they don’t have a Facebook profile. If they do have a profile, you need to message them directly.

          Constant Contact should have social integration which would always point to your Page. However, in your next email newsletter, why not just invite your list to visit your page (include the link) and like it? That would work.

          Do you have a “Like” box on your website? That also helps increase your fans.

          Yes, I do have a newsletter. Subscribe via the box in the right sidebar! I use MailChimp and they are awesome!

          Thanks

  15. Hi Debra, Thank You for sharing! You might also get value from http://www.facebook-fb.com to Submit and List Facebook Page URL, Products, Services, City, State, Country of Business and to Find Facebook Page URL of Business. Kindly share it with your friends! Best! Shakti Saran

  16. I love the information that has been provided here. We have hit the 25 mark for our website and was able to get our own username, etc. Now our goal is 100. It just feels going knowing that you can meet a goal and try and strive for the next one! We all have goals that we want to meet as we definitely should if we are trying to promote a business. We have offered a contest on our blog hoping that it will bring more visitors and have discovered that using Twitter and FB combined is helping to bring visitors. Hopefully, I can report back in a few weeks to discuss how this is going.. Thanks!

    • Shelly, Thank you! Yes, setting achievable goals that you can work towards is true in all of marketing, not just social media. Good for you to take each milestone as a success and then set a new one! Gaining visitors to your website is the goal because that is where you own the content. Think of Facebook and Twitter as a the tools to achieve that goal as well. Please do report back on how it’s going.

  17. Thanks for the article, we have built a facebook page for our website but have struggled to get likes, will try some of these ideas.

  18. I have facebook page related to auto parts seance then i have been spending plenty of my time to rank. However i haven’t succeed so please help

    • Hi Ross, I visited your Facebook Page and noticed a couple of things – 1. you only created the page at the end of May and 2. you only have 2 fans.

      First thing you need to do is expand your fan base so you can build a community. Also, when you get to 25 fans, you can then assign a username to your Page so you can more easily promote it.

      Then you need to provide content other than the coupon codes – blog posts, questions, discussions, etc should all mix on the page. Include links to articles and information that people in your community would want. Make it easy for them to find “good stuff” rather than just promote your business.

      Facebook Marketing is about building relationships, interacting with your community and providing valuable content. If you are not doing all of that, you won’t succeed.

      Hope this helps.

  19. Hi Debra.
    I have a question, which nobody can answer.
    I am the owner of a new bussiness FB page,
    and I knew, that reaching 25 likes will give me my own URL.
    BUT why is everybody hunting 500+ likes? What does it gives?
    I’ve beein searching for it everywhere, but there’s no answer.
    Hope there IS an answer.

    • Hi Leslie,

      You are right – there is no specific answer to why some businesses are striving for hundreds and thousands of likes for their Facebook business page. However, the answer to the question of how many likes should YOUR business have is based on your marketing goals.

      People tend to forget that Facebook and other social media tools are just that – tools. What you do with them is based on your marketing plan and the goals you are trying to achieve. Wanting 500+ fans for our page may make our egos feel good but what does it do for your business?

      Your marketing plan should have goals as simple as “achieving x number of fans for our Facebook page by 9/1/11” to “increasing our inbound lead through our website by 30%”. Goals help you achieve and they should be stated. But your overall objective of your marketing should be to increase revenue. If 500+ Facebook likes help you do that, then you should strive to achieve it. If not, then focus on those things that will.

      I hope this answers your question!

  20. I used the above features to try and get likes. Another way is to run a promotion. For example, I am going to run a raffle soon to anyone who likes my facebook page!

    • Eric – Promotions do work well but they need to be aligned with your brand. Understand what you area trying to accomplish with the promotion. Sometimes it’s easy to get people to like your page, however, getting them to interact on the page is more difficult. In that case, use a promotion to encourage interaction on the page and depending on the prize, you may encourage more likes as well. You can also create a landing page that requires people sign up to get some valuable content.

      Thanks!

  21. I recently created a facebook page http://www.facebook.com/pages/This1That1Whatevercom/156625884379306 for my website http://this1that1whatever.com/ and I am trying to learn how to utilize and promote it. I have been using my facebook account to join facebook groups where I am spreading the word on my website. Since my facebook account is for personal connections, I decided to create the facebook page to represent my website activities. In my search to learn, I came across your site which provides some additional tips and hints. I will be reading carefully through your article to help my efforts. Thanks.

    • Dear Debra

      Hope you are doing well.

      I have a question regarding the business Facebook page. How my the Facebook page can get fans like more than 1,000?

      • Hello Socheata,

        That’s not an easy question to answer in a blog post. My recommendation is to get your marketing plan template (http://eepurl.com/cF08o) and create a marketing plan for your business. You will need a combination of marketing tactics to attract fans to your page. You can invite people via your email newsletter, in your email signature to clients, on all of your marketing materials, add a Like box to your website, etc. Do not buy fans – they are worthless. I personally only have 850+ on my page, but those that have liked my page are probably more interested in what I offer than someone I “encourage” to become a fan. Plus with the changes in Facebook, you are far better off building your email list that you own so you can communicate with those that are interested in what you have to say and offer.

        Good luck!

        • Dear Debra

          Thank you for your reply-much appreciate.

          Anyways, as we are providing training agency so which interested article should posting on Facebook page? I’ve posted article and some tip of training information; however, it not seems like interesting to fan. Do you have any idea in order to get attractive Facebook page? I’m looking forward to hearing your feedback.

          • Socheata,

            Again, this is not a quick answer. You really should look into Facebook Marketing training of some sort as this is a complex area. First thing I would do is get your Facebook page user name. Makes it easier to promote your page. Then you need to plan your content strategy which includes your Facebook page. What will be interesting to your fans on your page is different than what fans on my page are interested in. You need regular posting and try to get people to respond and engage on your page. Don’t get discouraged in the short term as it takes time for your Facebook marketing to work. Plus Facebook marketing is changing drastically for 2014 so anything we do now may no longer work in the future as Facebook wants brands to pay for visibility. So put your entire marketing plan together for all channels. You don’t want to rely on Facebook only,

            Good luck with your marketing efforts.

    • Dear Debra

      Thank you so much for your time taking to give me the structure of increasing Facebook fans.

      I’m appreciated with your approach.

      Happy New Year!

      Regards

      Cheata

    • Hi Debra

      I planned about making a personal development planning tool or career planning tool, which I could give away for free via facebook to attract visitors to my site.

      Could you give us some key points of the drafting something. It could be a workbook format. Not too long – easy to use, but well structured and helpful. The aim is to create a structured series of questions which will help people to think about what they want to do, what they are good at doing, what career options might be suitable and available to them, and to set reasonable expectations for what they want to achieve in their career this year.

      Much appreciate your response.

      Best regards

      Cheata

      • Cheata – a simple eBook would be a good start – make the document easy to read and follow. Hubspot has some good templates for eBooks that may be helpful – they use PowerPoint to create them so you can easily lay out the content and the images. Also be sure to get folks to sign up for your email list in order to get it. MailChimp integrates nicely with both your website and Facebook.

  22. I was wondering I have a personal account and then set a business account at my new place of work not being aware of the face book violation of 2 accounts. I did this yesterday and would like to rectify the problem and delete the business account without deleting my personal accoumt.

    WOULD YOU BE ABLE TO PROVIDE ME SOME INSTRUCTIONS ON HOW TO DO THIS

    tHANKS Sonia

    • Hi Sonia,

      The business account is totally separate from the personal account. As long as the two accounts use different emails, you could keep both so you can set up your company’s Facebook page and not associate it with your personal profile, which is the ideal thing. If you used the same email, then I would delete the business account and start over, setting up a business account for the company with an email that is company related.

      I don’t endorse breaking the rules, but because of all the controversy over not being able to change the originator of the Facebook Business page, I think using a business account to set up a company’s Facebook Page is within the realm of reason. The last thing I would want if I owned a company with a lot of employees is some employee creating the company’s page and then taking it hostage if they leave the company.

      Hope this helps.

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