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	<title>Comments on: Why You Should Control Your Online Marketing</title>
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	<description>Marketing in the New Media World</description>
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		<title>By: Power of Three in Marketing &#124; Masterful Marketing</title>
		<link>http://masterful-marketing.com/why-you-should-control-your-online-marketing/#comment-959</link>
		<dc:creator>Power of Three in Marketing &#124; Masterful Marketing</dc:creator>
		<pubDate>Fri, 04 Jun 2010 02:06:09 +0000</pubDate>
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		<description>[...] Establishing local business listings on Google, Yahoo, Bing and Best of the Web [...] </description>
		<content:encoded><![CDATA[<p>[...] Establishing local business listings on Google, Yahoo, Bing and Best of the Web [...] </p>
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		<title>By: Debra</title>
		<link>http://masterful-marketing.com/why-you-should-control-your-online-marketing/#comment-958</link>
		<dc:creator>Debra</dc:creator>
		<pubDate>Mon, 01 Mar 2010 13:42:33 +0000</pubDate>
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		<description>Hi Dr. Keith - absolutely! I&#039;m a huge proponent for planning first, then executing in all aspects of marketing. Thanks.</description>
		<content:encoded><![CDATA[<p>Hi Dr. Keith &#8211; absolutely! I&#8217;m a huge proponent for planning first, then executing in all aspects of marketing. Thanks.</p>
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		<title>By: Debra</title>
		<link>http://masterful-marketing.com/why-you-should-control-your-online-marketing/#comment-957</link>
		<dc:creator>Debra</dc:creator>
		<pubDate>Mon, 01 Mar 2010 13:41:24 +0000</pubDate>
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		<description>David, I agree that if you don&#039;t take it easy with PPC campaigns, you can spend a lot of money David, I agree that if you don&#039;t take it easy with PPC campaigns or work with someone who can guide you, you can make mistakes that will cost you money. However, for the home services industry - contractors, plumbers, electricians, etc. - you can do local campaigns that are effective for not a lot of money. Some industries, like plumbing, are very competitive so you do need to watch it closely and work the organic side to get better rankings for the competitive keywords first. These companies target small, local businesses, not the big companies with the national or international needs.

Thanks for your comment! Appreciate you stopping by.</description>
		<content:encoded><![CDATA[<p>David, I agree that if you don&#8217;t take it easy with PPC campaigns, you can spend a lot of money David, I agree that if you don&#8217;t take it easy with PPC campaigns or work with someone who can guide you, you can make mistakes that will cost you money. However, for the home services industry &#8211; contractors, plumbers, electricians, etc. &#8211; you can do local campaigns that are effective for not a lot of money. Some industries, like plumbing, are very competitive so you do need to watch it closely and work the organic side to get better rankings for the competitive keywords first. These companies target small, local businesses, not the big companies with the national or international needs.</p>
<p>Thanks for your comment! Appreciate you stopping by.</p>
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		<title>By: Chiropractic Internet Marketing</title>
		<link>http://masterful-marketing.com/why-you-should-control-your-online-marketing/#comment-956</link>
		<dc:creator>Chiropractic Internet Marketing</dc:creator>
		<pubDate>Mon, 01 Mar 2010 07:49:24 +0000</pubDate>
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		<description>Planning is the most important part of any marketing strategy. Online Marketing may be Successful with Careful Planning, So we must pay attention to plan before start.</description>
		<content:encoded><![CDATA[<p>Planning is the most important part of any marketing strategy. Online Marketing may be Successful with Careful Planning, So we must pay attention to plan before start.</p>
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		<title>By: David Carroll</title>
		<link>http://masterful-marketing.com/why-you-should-control-your-online-marketing/#comment-955</link>
		<dc:creator>David Carroll</dc:creator>
		<pubDate>Mon, 01 Mar 2010 06:27:35 +0000</pubDate>
		<guid isPermaLink="false">http://masterful-marketing.com/?p=2304#comment-955</guid>
		<description>Debra

I like your ideas but I have had another experience with my PPC campaigns.  I started to do them myself about three years ago and spent way too much money.  I took the time to really study the subject and today I run campaigns for myself and a very few select clients.  I believe they are saving thousands of dollars over what it would cost them if they did their campaigns themselves.  PPC is very competitive today and getting more so everyday.  The local markets are not too bad yet but national or international campaigns with expensive keywords can be viscous. I tell my customers to be very careful and maybe try it and then see if I can improve their results so it is a win win situation for all. Very helpful post though</description>
		<content:encoded><![CDATA[<p>Debra</p>
<p>I like your ideas but I have had another experience with my PPC campaigns.  I started to do them myself about three years ago and spent way too much money.  I took the time to really study the subject and today I run campaigns for myself and a very few select clients.  I believe they are saving thousands of dollars over what it would cost them if they did their campaigns themselves.  PPC is very competitive today and getting more so everyday.  The local markets are not too bad yet but national or international campaigns with expensive keywords can be viscous. I tell my customers to be very careful and maybe try it and then see if I can improve their results so it is a win win situation for all. Very helpful post though</p>
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		<title>By: uberVU - social comments</title>
		<link>http://masterful-marketing.com/why-you-should-control-your-online-marketing/#comment-954</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Mon, 01 Mar 2010 03:12:08 +0000</pubDate>
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		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by DarcyJohn: Why You Should Control Your Online Marketing &#124; Masterful Marketing: I got a call from a small business owner yeste... http://bit.ly/dc924y...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by DarcyJohn: Why You Should Control Your Online Marketing | Masterful Marketing: I got a call from a small business owner yeste&#8230; <a href="http://bit.ly/dc924y" rel="nofollow">http://bit.ly/dc924y</a>&#8230;</p>
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