Construct a Powerful Web Presence
Getting Found in a Crowded Online Marketplace
A business with a powerful web presence that increases its visibility and makes a great first impression gains a huge competitive advantage. However, creating a powerful web presence that works for your business is a complex process that incorporates not only your website and blog, but also your social media profiles, business directories and review sites.
It’s no longer enough to just have a website. Your website is just one component of a complex network of information about your business that projects your brand and expertise to those in search of a product or solution.
The Web Presence Marketing service is designed to help small business owners master the marketing skills required to remain competitive in today's marketplace. These skills include:
- Understanding what you need to do to become and remain visible online
- Attracting the right visitors to your website
- Converting these visitors into leads and nurturing them so you can build a relationship and turn them into customers.
- Measuring your marketing effectiveness so you can continue to do what works and eliminate those that fail.
This package ensures that you:
- Understand the impression your business makes when seen online
- Create a simple inbound marketing plan to increase your digital footprint
- Define the strategies to build a solid web presence that works for your business
- Implement a repeatable marketing system
- Maintain consistency in your brand, visibility and message
Learning this simple process ensures your business becomes and stays visible and easily found by those searching for your products and services.
Web Presence Marketing
Designed to Help You Master Inbound Marketing Skills
How This Program Works
While I am creating your website, you will be required to complete the marketing plan template. Once the website is nearing completion, you will be given access to it to begin to understand how to manage and maintain the site yourself. We will then use coaching sessions to discuss how you create an even larger presence on the Internet.
Some of the specific areas we cover during your coaching sessions include:
- Your simple inbound marketing plan, web presence and local search results
- Why you must define your primary keywords and where to use them
- Inbound marketing and how it will work for you
- What types of content should you produce and why
- SEO and how to ensure your website, blog and social media profiles are best optimized
- Which social media outposts are right for your business
- How to use WordPress, update your website content and begin blogging
- Blogging best practices
- Social media marketing basics
- How to set up a complete and optimized Facebook Business Page, Twitter Account, Google+ Page, LinkedIn profile and LinkedIn company page
- Working your inbound marketing system
- How to generate leads
- Email list and relationship development
- How to drive traffic to your site and be visible online through social media
- And whatever else you need to get the job done!
Web Presence Marketing Program
What You Get
- A custom responsive WordPress website that projects your consistent brand across all devices. If you already have a WordPress website, we will analyze the website to ensure it contains the features that help market your business.
- A WordPress Primer written to help you use WordPress and take control of your website and blog.
- Two (2) hours of one to one coaching per month for four (4) months with recordings.
- Unlimited email access to me to answer your questions and help you get unstuck when necessary.
- Brief phone conversations to get unstuck when necessary.
- Other resources and tools as needed.
Each coaching session you get my full attention for 60 minutes and a recording of the call. In my experience, no one can take notes fast enough and participate in our conversation at the same time! I want us to discuss your challenges, brainstorm your strategies and help you make progress so our sessions are of the highest value to you.
Is This Program Right For You?
This powerful, comprehensive program is offered to you for
6 monthly payments starting at $700* per month.
If you are a small business owner who wants a structured coaching relationship and is willing to invest the resources -- time, energy and money -- to market your passion successfully, this program is ideal. You will learn how to use the online tools available to market your business and ensure success.
Finally, you will be able to enjoy the freedom and flexibility of following your dreams, doing work you love and knowing you can make a great living doing it.
* Monthly fees may vary based on your requirements.