Web Presence Marketing System
The Web Presence Marketing System is designed to help small business owners master the online marketing skills required to remain competitive in today’s marketplace. These skills include understanding how to become and remain visible so that when someone is looking for your products and services, you can be found.
Marketing is only effective if you commit to doing regular activities with consistency. Building a website and stopping there is a waste of time and money.
If you want to create more awareness of your brand through social media and inbound marketing, you must make a commitment to regular and consistent inbound marketing activities, combining content marketing including blogging, search engine optimization and social media.
You no longer can throw money at ad campaigns or rely on outbound marketing to succeed at landing new customers. According to a study by Hubspot on the 2011 State of Inbound Marketing, the cost per lead 60% higher for outbound marketing. In addition, people no longer want to be sold; rather, they use search engines to find what they are looking for, review recommendations and make informed decisions.
Your success depends on:
- Building a strong and consistent online presence through your website, social media and local directories
- Building awareness withing your target audience, and
- Consistently demonstrating why you are the expert in your field in order to land more clients
The Web Presence Marketing System is designed to help you build a system that works for you. This package ensures that you:
- Have a solid web presence that works for your business
- Build a repeatable marketing system
- Maintain consistency in your brand, visibility and message
What you get
This package includes one to one coaching and WordPress website development to successfully market your business in the new media world. Building a website but doing nothing with it does not help you nor does focusing solely on social media. You need to combine content marketing, search engine optimization and social media in a consistent way to ensure when someone does find your business, you consistently project your brand and expertise.
- A WordPress theme development – If your website isn’t working for your business, is hard to maintain and update, and doesn’t reflect your brand, we will create a custom theme that projects your consistent brand and help you create the content that helps visitors and search engines know what you offer. If you already have a WordPress website, we will review and update it to ensure it is optimized, has all the right calls to action and your visitors can find what they are looking for.
- Two (2) hours of coaching per month for six (6) months with recordings.
- Unlimited email access to me to answer your questions and help you get unstuck when necessary.
- Initial review and feedback of your current marketing plan, website or marketing materials to ensure consistency and clarity;
- Brief phone conversations to get unstuck when necessary.
- Other resources and tools as needed.
Each coaching session you get my full attention for 60 minutes and a recording of the call. In my experience, no one can take notes fast enough and participate in our conversation at the same time! I want us to discuss your challenges, brainstorm your strategies and help you make progress so our sessions are of the highest value to you.
How this program works
Once you are enrolled into the program, you will get the marketing plan template and a website questionnaire to complete prior to our scheduling the first session. We will then use the marketing plan and questionnaire to determine what we will cover in your 12 sessions.
Some of the specific areas we cover during your coaching sessions include:
- Your marketing plan, web presence and local search results;
- Why you must define your primary keywords and where to use them;
- Inbound marketing and how it will work for you;
- What types of content should you produce and why;
- SEO and how to ensure your website, blog and social media profiles are best optimized;
- Which social media outposts are right for your business;
- How to use WordPress, update your website content and begin blogging;
- Blogging best practices;
- Social media marketing basics;
- How to set up a complete and optimized Facebook Business Page, Twitter Account, Google+ Page, LinkedIn profile and LinkedIn company page;
- Your inbound marketing system;
- Working your inbound marketing system
- How to generate leads;
- Email list and relationship development;
- How to drive traffic to your site and be visible online through social media;
- And whatever else you need to get the job done!
Why waste time trying to figure out how to market your business alone? Whatever your marketing challenge, I can help you figure it out faster and with less stress and frustration. As you will learn in this program, marketing is a process that takes time to achieve results, but if you are willing to invest your time, create a system that you can execute consistently, adapt and change as you see what works and what doesn’t and have the patience to let it take effect, you will see the results of your efforts. I can provide the support and expertise you need to accomplish your goals.
Is this for you?
Ready to Take Action?
If you are interested in finding out more about the Web Presence Marketing System program, register for a free 20 minute telephone conversation so we can discuss your requirements, I can ask you questions and ensure that I can help you. This free initial conversation is not a coaching session, however, most people get some nugget of wisdom that will help them immediately. Complete all of the fields below so that I can better understand your situation. Upon receipt of your request, I will email you with some day and time choices for your free consultation.
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