Comments on: The Balancing Act in Marketing http://masterful-marketing.com/the-balancing-act-in-marketing/ Marketing in the New Media World Wed, 08 Feb 2012 16:04:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Small Business Trends - 100 Marketing Secrets | Masterful Marketing: 8 Steps to Marketing Success http://masterful-marketing.com/the-balancing-act-in-marketing/#comment-619 Small Business Trends - 100 Marketing Secrets | Masterful Marketing: 8 Steps to Marketing Success Tue, 25 Mar 2008 23:01:17 +0000 http://masterful-marketing.com/?p=9#comment-619 [...] tip that I submitted was recently on my mind as I had just written a blog post called The Balancing Act in Marketing based on my experience of developing an ad verses what my designer did with the ad. The tip is: [...] [...] tip that I submitted was recently on my mind as I had just written a blog post called The Balancing Act in Marketing based on my experience of developing an ad verses what my designer did with the ad. The tip is: [...]

]]> By: Laura Briere http://masterful-marketing.com/the-balancing-act-in-marketing/#comment-618 Laura Briere Mon, 04 Feb 2008 15:40:34 +0000 http://masterful-marketing.com/?p=9#comment-618 Now only if more people would turn to a pro when they need their marketing materials designed, the world would be a more colorful (and profitable!) place. I went to the Going Green Expo in Boston this weekend and was completely horrified to see how many companies opted not to hire a pro - and I could physically SEE how many people just walked right past their booths towards booths with better materials, booth graphics and more. To experience this, I merely had to observe. Psychologically, we still all share the same basic principles. We like colorful, shiny, symmetrical, and EASY to grasp. If you can't bring those four to your marketing, then you may want to consider whether the investment in your marketing is really complete or worthy of ROI without the help of a visual pro (read: marketing/graphic designer). Now only if more people would turn to a pro when they need their marketing materials designed, the world would be a more colorful (and profitable!) place.

I went to the Going Green Expo in Boston this weekend and was completely horrified to see how many companies opted not to hire a pro – and I could physically SEE how many people just walked right past their booths towards booths with better materials, booth graphics and more. To experience this, I merely had to observe.

Psychologically, we still all share the same basic principles. We like colorful, shiny, symmetrical, and EASY to grasp. If you can’t bring those four to your marketing, then you may want to consider whether the investment in your marketing is really complete or worthy of ROI without the help of a visual pro (read: marketing/graphic designer).

]]> By: Debra http://masterful-marketing.com/the-balancing-act-in-marketing/#comment-616 Debra Mon, 28 Jan 2008 17:57:28 +0000 http://masterful-marketing.com/?p=9#comment-616 Thanks Shama. Entrepreneurs and independent professionals love to be in control and do it all (spoken from experience!). In marketing, however, doing it all yourself can hurt you more than it can help. Thanks Shama. Entrepreneurs and independent professionals love to be in control and do it all (spoken from experience!). In marketing, however, doing it all yourself can hurt you more than it can help.

]]> By: Shama Hyder http://masterful-marketing.com/the-balancing-act-in-marketing/#comment-617 Shama Hyder Mon, 28 Jan 2008 17:41:10 +0000 http://masterful-marketing.com/?p=9#comment-617 Great point! This is something I try to explain to all my (very talented) clients. You can't be a "master of all trades." You have to learn to collaborate. Great point! This is something I try to explain to all my (very talented) clients. You can’t be a “master of all trades.” You have to learn to collaborate.

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