Full Posts or Excerpts?

Are there benefits to having only excerpts on your blog home page or should you have the full post (or maybe a combination of both)?

I started thinking about this question from a marketing perspective (of course) and decided to do a little bit of research to find out if there were benefits to exerpts on the home page and if there were any serious disadvantages.

From all that I read, the only disadvantage I found was the user had to click to read more. But, if the post is interesting, clicking on the link is really not a deterent because if the user isn’t interested, they won’t read past the first paragraph anyway.

However, if you are like me and write posts that are around 600 words or more, this may be an option you may wish to consider. Read more on Full Posts or Excerpts?…

WordPress, Not Just for Blogs

Small businesses need a Web presence. It’s the central hub of your social media strategy – the place where you send everyone to find out more about what you do or provide.

The challenge for many small businesses is to obtain a high quality, professional Web presence that is affordable and easy to keep fresh with new content. On top of that, business owners are hearing that if they blog, tell stories and keep people aprised of what they are up to, they will help increase their chance of being found through search engines.
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Amazing WordPress Plugins – Part 2

Creating a Membership Site

Back in February, I wrote about two amazing WordPress plugins that made implementing a rotating flash header easy to implement. In this post, I want to talk about more nifty WordPress plugins that helped me implement a membership area on the Web site. This area is used by the  condominium association to communicate with the owners of the properties, providing updates to documents, minutes to board meetings and information on social events.

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Amazing WordPress Plugins

There is a reason why I just keep talking about why I love WordPress. I recently moved one of my client’s sites to WordPress for the usual reasons – ease of use, flexible architecture, add a blog when they are ready and all the other good things that come with Wordpress. When I suggested we move the site to Wordpress, however, I forgot that we had a couple of features that I hadn’t thoroughly investigated – a flash header with a variety of phrases that were randomly assigned to pages and a private membership area for the property owners.

Small Business Marketing on the Internet

Getting found on the Internet is one of the most cost effective mechanisms for finding new business, yet many business owners don’t have the time to figure it all out or the budget to hire someone to do it for them. Using the Internet to market your business has its complexities like all marketing strategies, but understanding the basics can go a long way towards having new customers find you when they are in need of your services.

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Changing Your Blog’s URL

Apologies to those of you who received the Masterful Marketing feed of quite a few posts yesterday. Here’s the scoop on what happened and my learning experience (which were many for the record).

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Protect Your WordPress Site

As one of your major marketing tools and in many cases, the only thing your prospect sees of your business before deciding to call you, your web site and/or blog is a valuable property that needs to be protected. Having had a client that built security software to help companies prevent malicious attacks on their systems and networks, I am sensitive to these issues. So the two posts from Anita Campbell at Small Business Trends caught my attention.

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