Small Business Marketing – Where to Focus?
Focus, focus, focus
It’s the mantra of many involved in small business marketing and is important to those of us who need to deliver client projects while continuing to market our businesses. What marketing should your small business consistently execute that will deliver proven results? Here are my recommendations for where you should focus over the next year.
Online Presence
Make sure your online presence is the best it can be. Don’t take short cuts in this important area as people still judge your business by what they see online. Consider some or all of the following depending on your business and how much time you can spend.
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Tags: online local marketing, word of mouth marketing
Power of Three in Marketing
I was asked an interesting question during one of my coaching sessions:
As a small business owner, if you were to focus on only three marketing activities over the next six months, what would they be?
That made me stop and think for a bit. Putting the gears in motion and applying the power of threes, I realized that this question and its answer would help other small business owners focus on what is important for them to be found. My recommendation for three marketing activities include:
#1 Building a first-class Web presence to develop your expert reputation
Today’s small business needs to have a solid presence on the Internet to help build your expert reputation. Building a first-class presence includes:
- Building a website and blog on WordPress
- Creating compelling profiles on Google, Facebook and LinkedIn
- Establishing local business listings on Google, Yahoo, Bing and Best of the Web
- Launching a Facebook Business Page
- Setting up a Twitter account with a custom, branded background
- Syndicating your content out to relevant sites
In order for this to all work, all the gears need to be moving in unison in order for all the pieces to create one unified image.
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