Website Call-to-Action Strategy
Want to increase visitor response on your website? Then give them a reason to do something and connect with you!
If your website is simply a brochure for your company products and services, you are missing an opportunity to encourage your visitors to take some action that benefits them and you. Maybe it’s time for a website marketing makeover that includes an effective call-to-action strategy.
A “call-to-action” refers to active copy that compels a user to do something such as watch a video demo, download a useful tool or sign up for your mailing list. Visitors that find your website by searching may find what they are looking for, but don’t let that opportunity to capture their attention slip away by not providing them with an offer.
On the other hand, if you drive a visitor to your website through a marketing campaign and don’t provide a clear call-to-action, you run the risk of them getting confused, frustrated and leaving without connecting with you. Offer your visitors compelling content and something that benefits them and they will do what you want them to do.
But like other marketing activities, you need a strategy to focus you on what you are trying to accomplish. Read more on Website Call-to-Action Strategy…
Tags: call to action, small business websites, website design
Full Posts or Excerpts?
Are there benefits to having only excerpts on your blog home page or should you have the full post (or maybe a combination of both)?
I started thinking about this question from a marketing perspective (of course) and decided to do a little bit of research to find out if there were benefits to exerpts on the home page and if there were any serious disadvantages.
From all that I read, the only disadvantage I found was the user had to click to read more. But, if the post is interesting, clicking on the link is really not a deterent because if the user isn’t interested, they won’t read past the first paragraph anyway.
However, if you are like me and write posts that are around 600 words or more, this may be an option you may wish to consider. Read more on Full Posts or Excerpts?…
Help Your Web Visitors Take Action
Many web sites I visit are great to look at and have a lot of interesting information. But what is it you really want your visitor to do when they are at your site? Do you want them to sign up for a webcast, download information or ask you to call them? Do you help your visitor make a decision or do you leave them with too much information?
Tags: call to action, website design, website plan
