Want to increase visitor response on your website? Then give them a reason to do something and connect with you!
If your website is simply a brochure for your company products and services, you are missing an opportunity to encourage your visitors to take some action that benefits them and you.

Are there benefits to having only excerpts on your blog home page or should you have the full post (or maybe a combination of both)?

I started thinking about this question from a marketing perspective (of course) and decided to do a little bit of research to find out if there were benefits to excerpts on the home page and if there were any serious disadvantages.

Many web sites I visit are great to look at and have a lot of interesting information. But what is it you really want your visitor to do when they are at your site? Do you want them to sign up for a webcast, download information or ask you to call them? Do you help your visitor make a decision or do you leave them with too much information?