Building Social Media Relationships

I occasionally have conversations with people who debunk the value and power of social media. They seem to think that some people hide behind social media to avoid actually meeting people in person. Although I’m sure there are some who are like that, I believe social media has more pluses than minuses and can benefit your marketing activities immensely.

How to Make Your Blog Stand Out in a Crowd

The way to gain visibility for your blog is to make it an ongoing marketing project. Do all the marketing basics that you would do for any activity: pick your target audience, understand what they need and how you fulfill that need, speak to them in terms they understand and provide useful, relevant information.

My First Week’s Experiences on Twitter

Is it Worth It?

I have to say that using Twitter was not high on my list for a long while, but I finally dove in to see what this social media tool was all about. But since joining the service and selecting a few folks I wanted to follow (right now I’m following only about 20 people who’s blogs I read regularly), I find I’m really seeing a lot of value in this social network from the business perspective.

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