Debra Murphy, Masterful Marketing, Marketing in a New Media World

LinkedIn Works With Twitter

I think we’ve all been waiting for this (I know I have!). We now have the ability to send our LinkedIn status updates to Twitter to reach a broader audience and updating our status from Twitter to keep your LinkedIn community up to date. This new feature is just being rolled out now so if you don’t [...]

TwInbox: A Twitter Tool for Outlook

Found out about a nice plugin for Microsoft Outlook that gives you an integrated Twitter client while helping you manage your Twitter followers. From TechHit, it’s called TwInbox. Thanks to Olinda Services for the pointer to this useful tool. Any tool that helps me eliminate the need to click and open a new window to [...]

6 Twitter Types to Avoid

Let’s face it. If there’s a way to exploit a new service for monetary gain, folks will figure it out. Some of us, however, still find that building relationships and meeting new people is more valuable for our personal and professional lives. Because of this, I like Twitter. I love to follow smart people. I find [...]

Social Media Marketing – Myths or Reality?

In a recent Business Week Viewpoint article called “Beware Social Media Marketing Myths“, Gene Marks highlights what he feels are 5 myths of social media marketing that small business owners should be aware of. Although all 5 of these statements as he describes are myths, I believe this article is misleading to readers on the value of [...]

Eliminate Social Media Email Clutter

As you get more active in social media, one of the things you will notice is the increase in email notifications from the various tools. Having these emails flood your inbox is both distracting and cumbersome to manage.

Tele-clinic on Marketing using Social Media

Get Connected. Get Found.™

Social media has added a new, powerful set of tools to your marketing toolbox, making it easy to meet, network and develop relationships with people online that was once out of the reach of many small business owners. More importantly, social media is making it easier to meet new potential clients [...]

Social Media Jungle – Event Wrapup

Spent today at Jeff Pulver’s Social Media Jungle, Boston (Waltham actually) and enjoyed the day immensely. Here are my notes from the sessions. There was a lot of good content provided and I will list the one-liners I jotted down that were thought provoking or valuable to note.
The speakers included:

Jeff Pulver – “ Sometimes You [...]

Networking using Twitter

As business owners, we know the value of networking and expanding your ability to network using online social media opens you up to a larger world of possibilities. The time is right to add Twitter to your networking mix and gain valuable connections and relationships, but there are rules, just as there are when you are attending a face-to-face networking event.