Marketing Execution – Plan, Execute, Track, Measure
Marketing your business has four stages: plan, execute, track and measure.
Four Stages of the Marketing Execution Process
If you haven’t had a marketing plan in the past, we’ll start with a review of last year so we can see how you did. Can you directly attribute revenue to your marketing activities? If so, which ones gave you the highest return? Don’t know? That’s ok – we’re looking forward to the New Year, not into the past. From this point on you will plan, execute, track and measure on a regular basis so that there are no more year end surprises.
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Tags: marketing execution, marketing planning, marketing process, marketing review, marketing roi, return on investment, tracking marketing activities
Staying on Track with Marketing
Things have gotten really crazy for me lately and some of you may be wondering where I’ve been. Like many of you, as the year progresses, new clients come on, old clients come back and all of a sudden we’re overwhelmed. What happens is we start having trouble staying the course with marketing.
