During the last month of the year, I always like to take some time to review my business results and my marketing efforts over the past year so that I can adjust where necessary and be ready to hit the ground running when the new year rolls around. The following are the areas that I look at to see what stays, what goes and what needs a bit of tweaking.

Why are business owners gun shy about selecting a target market?

Photo courtesy of viZZZual.com on Flickr

You can’t appeal to everyone, so why do business owners continually drive themselves crazy trying to work with clients they just don’t connect with? When you identify people or businesses that you just love to work with, you enjoy your work more and you can focus on providing greater value.