Mission, Vision, Goals, Strategies and Tactics
Planning Your Road to Success
One of the things I do for my clients is simplify marketing so it eliminates confusion and enables the business owner to focus on what is important. But there is always a part of marketing that stresses many small business owners – i.e. determining their mission, goals, strategies and tactics. These concepts are important in order to develop a plan that focuses you on what is important to help you succeed.
Mission vs. Vision
Mission (purpose) = defines why you are in business and what you are doing now.
Example:
Masterful Marketing partners with small business owners as their trusted marketing advisor to help them achieve success by learning, incorporating and executing marketing strategies and programs that take their business from mediocre to marvelous.
Vision = defines what you want your business to be or be known for. It’s useful to develop a 1, 3 and 5 year vision to ensure you can progress to where you want to be through well defined measurable steps:
Example:
One year: By December 30, 2010, Masterful Marketing will be offering quality information products in addition to coaching services that make up 20% of the overall revenue for the company.Three year: By December 30, 2013, Masterful Marketing will be recognized as one of the top three marketing brands for small businesses in the United States.
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Tags: business vision, Marketing Goals, Marketing Plan, Marketing Strategy, tactics
Contractor Marketing Basics
Recently I have been working with a few contractors helping them market their businesses. Besides defining their brand and setting up their Internet presence, I work with them on how to decide what type of marketing will work for them. The following is a presentation that I gave to a group of contractors a few weeks ago and a brief transcript of the key points that I make when I give this presentation.
