Personal Branding – Is it really something new?

I attended a great event last night held by Next Level Executives on personal branding. This event got me thinking that developing your reputation is nothing new – but doing so on such a global basis is what brings the overwhelming nature of personal branding to many business owners. Throughout my entire career, I have had to manage my reputation and “brand” from job to job. How many times were we told never to burn bridges because you never know when you will cross paths with that person again.

How Not to Get Business

In this era of social media and our ability to effectively connect and build relationships with so many folks around the world, why do some people think that by filling out my contact form, I would ever consider outsourcing client work to them?

Push vs. Pull Marketing

Someone on LinkedIn last week asked the question about the difference between push vs. pull marketing. The definitions posted for push marketing by various marketing folk were pretty consistent.

Personal Brand, Transparency & Authenticity

In the workshop I gave last week: Personal Branding: Promote Your Expertise using Social Media, we discussed the importance of being authentic and transparent when developing your personal brand. With the ease of social media, what you do exposes a little bit more of your personality each time. You no longer can put on a false face and get away with it. You need to manage your online reputation to ensure you always come across to others as you want to be presented. In this world of always connected, everyone is important, every email is important and everyone who visits your blog or social network profile needs to see the authentic you.

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Social Media comes to Golf

Imagine my delight when my own golf course’s professional staff sent an email announcing their video of the week! Marlborough Country Club in Marlborough MA is venturing into social media. I believe they meant this only for their members, but lucky for them, I’m a member! So enjoy their first video of the 2008 season.

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