Social media has evolved into a key marketing channel for small businesses wanting to gain visibility, drive traffic to your website and generate new leads. The next step in your inbound marketing effort is to: Identify which social networking sites will work best for your business, and Create optimized social media outposts to ensure your brand can be found.

Some people just are organized. Others need a bit of help staying focused. That’s the beauty of being human – we have our strengths which complement those who have different strengths. When it comes to managing your time now given all the social media activities, the small business owner can get more than overwhelmed. I get asked by many people how does one keep up with everything that is going on in social media.