I’m getting a lot of queries from my clients in the form of “What do you think of this?” where “this” is a proposal from a niche marketing company for them to buy a plethora of services from PPC Advertising to social media marketing services.
I appreciate that these companies need to sell their services to [...]

Getting found on the Internet is one of the most cost effective mechanisms for finding new business, yet many business owners don’t have the time to figure it all out or the budget to hire someone to do it for them. Using the Internet to market your business has its complexities like all marketing strategies, but understanding [...]

I have immersed myself in social media over the past several months to learn the tools and understand how they can be used to effectively market your business. I thought I’d share the benefits that I have experienced using these tools.
Developing Relationships with People You’ve Never Met
Although I tend to be much more low key [...]

I am hosting a three hour live workshop to help independent professionals, partners in professional service firms, small business owners and entrepreneurs understand social media and how to use it to develop their personal brand. I am sharing many hours of learning with my audience, helping them bypass the learning curve and get started on [...]

Works both Offline and Online

For many thinking of starting their own businesses, the fear of finding clients can paralyze them enough to sabotage their efforts. Cold calling prospects can make some of us break out in a cold sweat. One of the things that I learned early on in my business start-up days is that [...]

I’ve been following a few posts that have been debating the purpose of having a résumé in this world of social media. In Seth Godin’s post, “Why bother having a résumé?”, he posits:
I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a résumé at all.
The rationale? It’s an excuse to reject [...]

I had the opportunity to be a guest on the morning show at WCRN 830 True Talk Radio hosted by Maurice Lewis who was in for Peter Blute. Joining me was Jack Cutone. The discussion centered around the presentation I did last week on the value of personal branding at Jack’s class at Quinsigamond College called [...]

At a recent presentation I gave to college students about ”Marketing Yourself”, we talked about what it takes to create your personal brand and how social media marketing plays a very strong role. Everyone needs to think about how they are perceived in the market, both from an offline and online perspective. In competing in the job [...]