Traditional vs. New Media Channels

Is One More Successful than the Other?
I consistently get asked by small business owners if they should be doing social media marketing to help them grow their business. Before I answer their question, I usually ask them if they understand who their ideal client is and where they hang out. Of course I get that [...]

If I Can’t Find You Online, Do You Exist?

Eight down and one to go in the year end marketing review series to help small business owners get ready for a wonderful new year.
Before we plan our marketing activities for the new year, we have one more review  – do you and your business exist online? As a small business owner, how you are perceived [...]

Personal Brand or Online Reputation

Whatever you call it, you still need to manage it!
There’s a lot of conversation about the term personal brand. My favorite personal brand is Bono (no surprise here), but Tom Brady, Madonna, J. Lo, Manny Ramirez, Britney Spears and many other celebritites all have personal brands – some good and some not so good at [...]

Social Media Jungle – Event Wrapup

Spent today at Jeff Pulver’s Social Media Jungle, Boston (Waltham actually) and enjoyed the day immensely. Here are my notes from the sessions. There was a lot of good content provided and I will list the one-liners I jotted down that were thought provoking or valuable to note.
The speakers included:

Jeff Pulver – “ Sometimes You [...]

Stay on Course for Marketing Success

I’m getting a lot of queries from my clients in the form of “What do you think of this?” where “this” is a proposal from a niche marketing company for them to buy a plethora of services from PPC Advertising to social media marketing services.
I appreciate that these companies need to sell their services to [...]

Small Business Marketing on the Internet

Getting found on the Internet is one of the most cost effective mechanisms for finding new business, yet many business owners don’t have the time to figure it all out or the budget to hire someone to do it for them. Using the Internet to market your business has its complexities like all marketing strategies, but understanding [...]

Benefits of Social Media

I have immersed myself in social media over the past several months to learn the tools and understand how they can be used to effectively market your business. I thought I’d share the benefits that I have experienced using these tools.
Developing Relationships with People You’ve Never Met
Although I tend to be much more low key [...]

Personal Branding: Promote Your Expertise using Social Media

I am hosting a three hour live workshop to help independent professionals, partners in professional service firms, small business owners and entrepreneurs understand social media and how to use it to develop their personal brand. I am sharing many hours of learning with my audience, helping them bypass the learning curve and get started on [...]