Social Media Revolution – Its Affect On Small Businesses
Erik Qualman, author of the book Socialnomics: How Social Media Transforms the Way We Live and Do Business, created a video called the Social Media Revolution in August 2009. He updated the video less than a year later to demonstrate how quickly the social media landscape moves. Some of the statistics are definitely eye-opening as well as exciting for small business owners. You can read the entire list and credits on Erik’s post Social Media Revolution 2 (Refresh).
“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.”
What does this mean?
Social media is not a trend and its use is growing exponentially. The tools will evolve and may in fact change, but the need for businesses to incorporate the Internet in general, and social media specifically, into their overall marketing strategy in order to achieve their goals is not going away. Social media will continue to change the way businesses market their brand, products and services because a savvy business is able to be proactive with its consumers, listening to what they want and need and responding to those needs quickly.
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