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Welcome to Masterful Marketing. This blog is for small business owners looking for marketing help and ideas. If you’re new here, you may want to subscribe to my RSS feed. You can also subscribe via email by filling in the form to your left. Thanks for visiting!
I spent a lot of time this weekend writing [...]

Why You Should Control Your Online Marketing

I got a call from a small business owner yesterday that reminds me why I focus on helping small business owners market their businesses. It disheartens me when someone spends a substantial amount of money with a company for pay-per-click or SEO services that do not get them any results. These companies charge $500 – [...]

Five Easy Tips to Optimize Your WordPress Website

I highly recommend that all small businesses use WordPress for their Website. Even if you have no plans to blog, a WordPress website gives you control of your content so you can keep it fresh and relevant to your target audience. The following are a few tips that will help you get visibility in the [...]

If I Can’t Find You Online, Do You Exist?

Eight down and one to go in the year end marketing review series to help small business owners get ready for a wonderful new year.
Before we plan our marketing activities for the new year, we have one more review  – do you and your business exist online? As a small business owner, how you are perceived [...]

SEO Companies – Truth or Dare

I got a call from yet another SEO company trying to sell one of my clients services that will get them first page rankings in Google. Now, I’ll never call myself an expert, but I do know a thing or two about SEO. But the first rule is that there are no guarantees that anyone, [...]

Developing Keywords for All Marketing Activities

The topic of developing a keyword list came up recently in a conversation with a client. Many people believe that keywords are just for search engine optimization or pay-per-click marketing campaigns. Despite its common association with these activities, having a list of relevant keywords for your business is important to all marketing activities. The key to [...]

Stay on Course for Marketing Success

I’m getting a lot of queries from my clients in the form of “What do you think of this?” where “this” is a proposal from a niche marketing company for them to buy a plethora of services from PPC Advertising to social media marketing services.
I appreciate that these companies need to sell their services to [...]