Search Engine Marketing | Masterful Marketing

Google Social Circle

I spent a lot of time this weekend writing a marketing plan for a client. In doing so, I was searching for various resources and spending some quality time with Google. After a while, I noticed some search results at the bottom of the first page that said:

Why You Should Control Your Online Marketing

I got a call from a small business owner yesterday that reminds me why I focus on helping small business owners market their businesses. It disheartens me when someone spends a substantial amount of money with a company for pay-per-click or SEO services that do not get them any results. These companies charge $500 – $3000 per month for these services of which only a percentage of it is applied to your actual campaign. The rest goes into their pockets. They also redirect your website to a copy that they maintain, replace your phone number with one of theirs (to measure phone calls from their services along with clicks) and basically eliminate any ranking you may have in the search engines. They basically hold you hostage.

Posted in Internet marketing | Permalink | 5 Comments »
Tags: local business listings, pay-per-click advertising, search engine marketing, search engine optimization

Five Easy Tips to Optimize Your WordPress Website

I highly recommend that all small businesses use WordPress for their Website. Even if you have no plans to blog, a WordPress website gives you control of your content so you can keep it fresh and relevant to your target audience. The following are a few tips that will help you get visibility in the search engines.

Posted in Internet marketing | Permalink | 3 Comments »
Tags: search engine marketing, search engine optimization, SEO, wordpress seo

If I Can’t Find You Online, Do You Exist?

Eight down and one to go in the year end marketing review series to help small business owners get ready for a wonderful new year.

Before we plan our marketing activities for the new year, we have one more review – do you and your business exist online? As a small business owner, how you are perceived when people search and find your information will determine whether they contact you about your products and services. So as hard as it may be to know the truth, we must understand whether:

Posted in Small Business Marketing | Permalink | Comments »
Tags: Internet marketing, online reputation, search engine marketing, search engine optimization, Social Media Marketing