Marketing – Always On 24×7
As many of us get into summer activities, one thing we need to remember is that as a small business owner, we are always creating an impression of our business, affecting our brand and reputation. Whether we are out to dinner with family and friends, socializing at the golf course, tennis courts or beaches, how we behave at all events, whether fun or business oriented, is something we need to recognize as part of our marketing activities.
What encouraged me to write this post was something that happened at a business golf outing I recently attended. All the people at this function were either small business owners or people who worked for small businesses. The group of men playing behind us became loud, rude and somewhat obnoxious. Their behavior was not something that encouraged me to want to get to know them and their businesses. My reaction was:
“What is your business? I don’t think I want to do business with you.”
Read more on Marketing — Always On 24×7…
Personal Branding – Is it really something new?
I attended a great event last night held by Next Level Executives on personal branding. This event got me thinking that developing your reputation is nothing new – but doing so on such a global basis is what brings the overwhelming nature of personal branding to many business owners. Throughout my entire career, I have had to manage my reputation and “brand” from job to job. How many times were we told never to burn bridges because you never know when you will cross paths with that person again.
How Not to Get Business
In this era of social media and our ability to effectively connect and build relationships with so many folks around the world, why do some people think that by filling out my contact form, I would ever consider outsourcing client work to them?
Tags: relationship building, reputation management
Personal Brand, Transparency & Authenticity
In the workshop I gave last week: Personal Branding: Promote Your Expertise using Social Media, we discussed the importance of being authentic and transparent when developing your personal brand. With the ease of social media, what you do exposes a little bit more of your personality each time. You no longer can put on a false face and get away with it. You need to manage your online reputation to ensure you always come across to others as you want to be presented. In this world of always connected, everyone is important, every email is important and everyone who visits your blog or social network profile needs to see the authentic you.
Read more on Personal Brand, Transparency & Authenticity…
Personal Brand and Passion
I had the opportunity to be a guest on the morning show at WCRN 830 True Talk Radio hosted by Maurice Lewis who was in for Peter Blute. Joining me was Jack Cutone. The discussion centered around the presentation I did last week on the value of personal branding at Jack’s class at Quinsigamond College called “Business Administration Capstone”. The goal of this course is to prepare these business students for making the transition from school to work.
Read more on Personal Brand and Passion…
Personal Brand
At a recent presentation I gave to college students about ”Marketing Yourself”, we talked about what it takes to create your personal brand and how social media marketing plays a very strong role. Everyone needs to think about how they are perceived in the market, both from an offline and online perspective. In competing in the job market or for new clients, it is to your advantage to have a professional image developed online so that people can easily find out more about you.
