Surprise – The Secret to Exceeding Expectations
We just returned from our vacation in Aruba. We’ve been there many times and own a timeshare at the Marriott Surf Club. We go to just get away and relax – no site seeing, no golf – just reading, sunning, swimming and oh, yes a bit of gambling at night for entertainment.
Of course, no great trip would be complete without a marketing experience blog post upon my return!
We went for dinner at the Sunset Grill at the Radisson Hotel, our usual spot for our anniversary. In response to a joke by the waiter about the dangers of the extremely large steak knife, I mentioned it was our anniversary so my husband need not worry about the size of the knife.
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Tags: customer experience, customer service, exceeding expectations, relationship marketing
Lessons from a Rock Concert
I attended the Coldplay concert last night at the Boston Garden. Throughout the entire show, my focus was on the band, enjoying every moment. The garden was sold out and the crowd was a mix of young to an older crowd. I also attended several U2 concerts during their Vertigo tour and I had the same enjoyment, getting into the music, singing along with the crowd and taking part in the entire experience.
Tags: coldplay, customer service, relationship marketing, rock concerts, u2
Push vs. Pull Marketing
Someone on LinkedIn last week asked the question about the difference between push vs. pull marketing. The definitions posted for push marketing by various marketing folk were pretty consistent.
Tags: pull marketing, push marketing, relationship marketing
Visibility + Credibility = Profitability
Works both Offline and Online
For many thinking of starting their own businesses, the fear of finding clients can paralyze them enough to sabotage their efforts. Cold calling prospects can make some of us break out in a cold sweat. One of the things that I learned early on in my business start-up days is that there are other ways to find clients. When you have worked in corporate America for your entire career, one of the skills you didn’t learn was how to network. As a business owner, networking is one of the best ways to get clients and today, adding social networking to the mix makes your ability to find business that much easier.
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Tags: networking, relationship building, relationship marketing
Customer Experience & Marketing
The experience your customer gets from your business has the ultimate effect on whether they will do business with you now or ever again. One difficult experience can offset the effects on all your good marketing you have done. Putting roadblocks in place cause dissatisfaction and a negative experience, no matter how great your service initially was. One bad experience will be spoken about more in blogs and on the Web than a 100 good experiences. We would hope it was the opposite but people speak out about negative experiences more freely than positive ones.
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Tags: customer experience, relationship marketing
Marriott® – Marketing that Worked
We just returned from Aruba, our annual destination for completely doing nothing and recharging our worn batteries. We love it there and the question many have asked us has been why we haven’t bought a timeshare yet. We’ve more than spent the price in hotel bills. The answer to that question was because it never seemed right for us.
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Tags: direct marketing, relationship marketing
The Verizon Experience
I was offered a great promotional deal from Comcast to move my phone lines to their service which saved me about $90 a month in phone service for the next 12 months and about $50 after that. Since we already had cable TV and Internet through them, the deal was one phone for free for 12 months and a second line for $20. With these savings, and the fact that our phone lines have never been the best quality, I decided to give it a try.
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Tags: customer experience, relationship marketing
Marketing for B2B vs. B2C – Similar but Different
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Understand the differences and develop marketing programs that are appropriate for your audience.
Tags: b2b, b2c, relationship marketing
