Another week and another client calls me to ask about yet another company claiming they can optimize his website and guarantee first page placement on Google. After doing my usual research, I find a Ripoff Report by an unhappy customer who felt they were taken for a lot of money. One unhappy customer does not make the company bad.

I got a call from a small business owner yesterday that reminds me why I focus on helping small business owners market their businesses. It disheartens me when someone spends a substantial amount of money with a company for pay-per-click or SEO services that do not get them any results. These companies charge $500 – $3000 per month for these services of which only a percentage of it is applied to your actual campaign.