Showcase Your Skills with Social Media
The competitive environment surrounding us encourages those who wish to succeed to learn how to market themselves effectively. Whether you are applying for a job, trying to win a client, or in some cases, applying to a university, using social media to present the real you can make be difference between you getting noticed or being overlooked.
Social media enables many to showcase skills that may not be evident otherwise. Using only the written word is sometimes not enough to evaluate a candidate, especially when it may be more important for a person to fit into the organization from a personality, culture and attitude perspective than just in aptitude. By using social media, people can get a sense of who you are, what you do, how you will add value to them or their organization long before ever meeting you in person.
I was asked by Fox25 News to comment on the one minute video supplement to Tufts University’s admission process and social media in general for a special report on How YouTube Can Help You Get Into College. The students could submit an optional essay using one of eight topics, one of which was a one minute video about themselves uploaded to YouTube. I found this an exciting addition to the standard application process and one that will become more common in the future.
Developing your online presence or personal brand by incorporating various aspects of social media into your activities enable you to show a multi-faceted person rather than a single dimension. Writing is an important skill, but it’s not the only one. Some people are good at showing their personality through their writing styles, but others don’t have that flair. Social media levels the playing field for those who are comfortable using other types of media to demonstrate their skills. Read more on Showcase Your Skills with Social Media…
Tags: online presence, online reputation, social media resume
If I Can’t Find You Online, Do You Exist?
Eight down and one to go in the year end marketing review series to help small business owners get ready for a wonderful new year.
Before we plan our marketing activities for the new year, we have one more review – do you and your business exist online? As a small business owner, how you are perceived when people search and find your information will determine whether they contact you about your products and services. So as hard as it may be to know the truth, we must understand whether:
- We have an online presence or not;
- Our online presence consistently projects how we want to be perceived.
Do You Exist?
This may be the easier issue to deal with as you get to start with a clean slate and do it right from the beginning. Make developing your online presence and marketing your business online the major part of your marketing plan this year. If you’re not sure how to go about developing your online presence, it may just be worth it to hire someone to help you make choices. Make sure this person has strong marketing experience in both online and traditional marketing and understands the challenges of small business owners. Make sure this person will guide you through the entire process, from brand and message development through implementation. Read more on If I Can’t Find You Online, Do You Exist?…
Tags: online reputation, search engine marketing, search engine optimization, SEO
Personal Brand or Online Reputation
Whatever you call it, you still need to manage it!
There’s a lot of conversation about the term personal brand. My favorite personal brand is Bono (no surprise here), but Tom Brady, Madonna, J. Lo, Manny Ramirez, Britney Spears and many other celebritites all have personal brands – some good and some not so good at times.
Read more on Personal Brand or Online Reputation…
Tags: differentiation, online marketing, online reputation, social media profiles
Personal Branding – Is it really something new?
I attended a great event last night held by Next Level Executives on personal branding. This event got me thinking that developing your reputation is nothing new – but doing so on such a global basis is what brings the overwhelming nature of personal branding to many business owners. Throughout my entire career, I have had to manage my reputation and “brand” from job to job. How many times were we told never to burn bridges because you never know when you will cross paths with that person again.
A Résumé or a Social Media Portfolio?
I’ve been following a few posts that have been debating the purpose of having a resume in this world of social media. In Seth Godin’s post, “Why bother having a resume;?”, he posits:
Read more on A Résumé or a Social Media Portfolio?…
Personal Brand
At a recent presentation I gave to college students about ”Marketing Yourself”, we talked about what it takes to create your personal brand and how social media marketing plays a very strong role. Everyone needs to think about how they are perceived in the market, both from an offline and online perspective. In competing in the job market or for new clients, it is to your advantage to have a professional image developed online so that people can easily find out more about you.
