Showcase Your Skills with Social Media

The competitive environment surrounding us encourages those who wish to succeed to learn how to market themselves effectively. Whether you are applying for a job, trying to win a client, or in some cases, applying to a university, using social media to present the real you can make be difference between you getting noticed or being overlooked.

Social media enables many to showcase skills that may not be evident otherwise. Using only the written word is sometimes not enough to evaluate a candidate, especially when it may be more important for a person to fit into the organization from a personality, culture and attitude perspective than just in aptitude. By using social media, people can get a sense of who you are, what you do, how you will add value to them or their organization long before ever meeting you in person.

I was asked by Fox25 News to comment on the one minute video supplement to Tufts University’s admission process and social media in general for a special report on How YouTube Can Help You Get Into College. The students could submit an optional essay using one of eight topics, one of which was a one minute video about themselves uploaded to YouTube. I found this an exciting addition to the standard application process and one that will become more common in the future.

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Developing your online presence or personal brand by incorporating various aspects of social media into your activities enable you to show a multi-faceted person rather than a single dimension. Writing is an important skill, but it’s not the only one. Some people are good at showing their personality through their writing styles, but others don’t have that flair. Social media levels the playing field for those who are comfortable using other types of media to demonstrate their skills. Read more on Showcase Your Skills with Social Media…

Personal Brand and Passion

I had the opportunity to be a guest on the morning show at WCRN 830 True Talk Radio hosted by Maurice Lewis who was in for Peter Blute. Joining me was Jack Cutone. The discussion centered around the presentation I did last week on the value of personal branding at Jack’s class at Quinsigamond College called “Business Administration Capstone”. The goal of this course is to prepare these business students for making the transition from school to work.

Read more on Personal Brand and Passion…