The competitive environment surrounding us encourages those who wish to succeed to learn how to market themselves effectively. Whether you are applying for a job, trying to win a client, or in some cases, applying to a university, using social media to present the real you can make be difference between you getting noticed or being overlooked.

I had the opportunity to be a guest on the morning show at WCRN 830 True Talk Radio hosted by Maurice Lewis who was in for Peter Blute. Joining me was Jack Cutone. The discussion centered around the presentation I did last week on the value of personal branding at Jack’s class at Quinsigamond College called “Business Administration Capstone”.