Debra Murphy, Masterful Marketing, Marketing in a New Media World

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Personal Brand or Online Reputation

Whatever you call it, you still need to manage it!

There’s a lot of conversation about the term personal brand. My favorite personal brand is Bono (no surprise here), but Tom Brady, Madonna, J. Lo, Manny Ramirez, Britney Spears and many other celebritites all have personal brands – some good and some not so good at times.

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Baby Boomers Not Interested in Social Media

According to a survey of 1800 people in the baby boomer generation (born in 1946 through 1964) by ThirdAge/JWT Boom, people over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services.

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About Debra

Debra Murphy - Marketing Coach & Mentor
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Debra is a small business marketing coach and mentor specializing in online and social media marketing strategies. Read more »

Client Testimonials

I have tapped Debra's expertise and balance several times over the last several years to help assess new opportunities and formalize marketing plans for specific programs and services. She has always been able to synthesize new information quickly and provide a tailored framework that enabled us to get through the planning process quickly and effectively. Most recently, she brought me up to speed on Social Media in a very efficient and practical way that let me prioritize what to do and what I would need to know going forward. She has been a valuable resource!
— Ken Kahn, YourGiftCertificate.com

I referred a client of mine to Debra and the work that they did together was amazing. In a few short weeks she was able to help this client get clarity around his marketing needs and goals, implement new ideas and bring in new clients. I was confident in Debra's ability to handle this client professionally while still holding him accountable to do his side of the work. Through her skillful leadership, my expectations have been met, and the client is thrilled. I continue to refer Debra and her Masterful Marketing program with confidence on a regular basis.
— Kate Hyland Mercer, Business Concepts, Inc.

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