Tag Archives | online marketing

Online Marketing Strategy Questions

5 Online Marketing Strategy Questions That Must Be Answered

There are many people who offer online marketing services. There are also many people who call themselves online marketing experts because they know how to: Build a WordPress website, implement search engine optimization (SEO), set up your Google Places page and other local business listings, develop an AdWords campaign, send out an email marketing campaign or create a Facebook Business Page with the new iFrames landing tabs. All good stuff and important. But do these experts know marketing?

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WordPress SEO Plugin by Yoast

Three WordPress Plugins for More Effective Online Marketing

Most small business marketing is done online where first impressions, relevant content and social media integration are key requirements for achieving visibility, which ultimately should result in quality inbound leads. Your website, which is the hub of your online presence, needs to be created on a platform that makes it easy for you to maintain, […]

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Top 10 Marketing Tips

10 Marketing Tips for Gaining Online Visibility

Here are my top 10 marketing tips for small businesses that will help you gain more visibility with your target customer. Create a vision and set realistic goals for your business. What’s that have to do with marketing, you ask? Knowing your vision will help you make decisions on what types of activities you will […]

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Lead Generation: What Works Today

I recently presented a workshop at the New England Business Brokers Association meeting about how to integrate online and social media marketing for lead generation. As professional service business owners, we build our credibility by demonstrating our expertise and knowledge of our discipline and the use of social media makes building your reputation much simpler […]

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Bono - Personal Brand

Personal Brand or Online Reputation

Whatever you call it, you still need to manage it! There’s a lot of conversation about the term personal brand. My favorite personal brand is Bono (no surprise here), but Tom Brady, Madonna, J. Lo, Manny Ramirez, Britney Spears and many other celebritites all have personal brands – some good and some not so good […]

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Social Media DisInterests for Baby Boomers

Baby Boomers Not Interested in Social Media

According to a survey of 1800 people in the baby boomer generation (born in 1946 through 1964) by ThirdAge/JWT Boom, people over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services.

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