Tag Archives | online local marketing

Google Places Blended Results

Google Places – Best Practices for Local Search Engine Optimization

Last October, Google rolled out Google Place Search, a new user interface for local search that organizes information around location. These changes merged the Google Map listings and organic results in a new way that makes it critical to pay attention to your online presence. Gone are the pack of 7 or 3 results at the top with a map, replaced by blended results that incorporate pieces of your website, your Google places listing, citations about your business from other sources and reviews from sites such as CitySearch, Yelp, Yahoo, Merchant Circle, InsiderPages and other Internet Yellow Pages sites and directories. The major objective of the change is to cluster search results around specific locations so you can more easily […]

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Marketing Focus

Small Business Marketing – Where to Focus?

Focus, focus, focus It’s the mantra of many involved in small business marketing and is important to those of us who need to deliver client projects while continuing to market our businesses. What marketing should your small business consistently execute that will deliver proven results? Here are my recommendations for where you should focus over the next year. Online Presence Make sure your online presence is the best it can be. Don’t take short cuts in this important area as people still judge your business by what they see online. Consider some or all of the following depending on your business and how much time you can spend. Build your site using WordPress (on a hosted platform, not WordPress.com) to […]

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