Smart business owners know that marketing is an investment that needs to be consistently executed when times are good or bad. Here are some tips to continue marketing your business effectively without spending a lot of money.

• Keep your brand visible to your prospects. Make sure you don’t cut back on campaigns that keep you visibile in the market. Attend networking events, send postcards, blog and execute article marketing to keep your company brand in site. When your prospects have money to spend, they will remember you first.
• Continue with your plan. If you are in the middle of executing your plan for the year and the activities are working, stay the course. Evaluate the outcome of different activities and take money from one that may not be working well and put it towards another that is.
• Market to your customers. Many businesses forget to market to their client base. These people already know and trust you – why not market new products or services to them? The barrier to the sale is much lower and if the need is there, people will spend the money.
• Use new media tactics. New media marketing is low cost but has a high ROI if you do it well. Listen to Gary Vaynerchuk, one of the most successful social media marketers, discuss ROI.
• Look for ways to add value. People will still buy valuable services. Rather than discount, add more to the package and market the benefits of why people should do business with you. Once you get used to not discounting, it is very easy to say no to people who are merely price shopping.

Don’t be foolish with your marketing dollars, but spend them wisely on areas that reap the most benefit to your business. When the economy takes off again, your business will be positioned as the leader.

Footnote

Since early September, life has thrown a few punches that got in the way of my social media activities. Family matters come first and they have taken precedence over my socializing on many fronts. But that’s what life is about. It’s dealing with what gets thrown your way and coming out the other end stronger and more resilient. The challenges are not over, but I do want to get back into blogging, Twittering and following those of you who have taught me a great deal. Although my business is strong and thriving, I’m sure my personal brand has lost some of its sparkle. I’ve missed the interaction with all of you and welcome getting back into the community of social media friends.

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