As many of us get into summer activities, one thing we need to remember is that as a small business owner, we are always creating an impression of our business, affecting our brand and reputation. Whether we are out to dinner with family and friends, socializing at the golf course, tennis courts or beaches, how we behave at all events, whether fun or business oriented, is something we need to recognize as part of our marketing activities.

Works both Offline and Online

For many thinking of starting their own businesses, the fear of finding clients can paralyze them enough to sabotage their efforts. Cold calling prospects can make some of us break out in a cold sweat. One of the things that I learned early on in my business start-up days is that there are other ways to find clients.