Passion Simplifies the Sales Process

I’ve never been a great sales person. Heck I don’t even think I’m a good sales person. As a matter of fact, I hate selling. However this weekend at my golf club, people thought I was a great sales person (which I found rather humorous) because I was easily selling raffle tickets to raise money for the Susan G. Komen Foundation.

On August  5^th, we are holding our annual Rally for the Cure Charity Golf Tournament. We instituted a member-only raffle to raise money. I had no trouble working the Player’s Lounge this weekend to sell tickets because I am passionate about this cause. I didn’t feel like I was selling something but rather offering people a chance to get something valuable and help our cause. People readily took out their wallets to buy their raffle ticket.

What made this an easy sell?

• We were giving them something of value (a $20 raffle ticket could win their annual dues)
• We could relate to everyone because many of us have experienced the effects of this disease either themselves, through a friend or a family member
• We were passionate about this effort and want to beat our donation from 2009.

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100 Marketing Secrets

Small Business Trends published their 100 marketing tips project as a downloadable PDF file to keep, share, print and post. It contains 33 pages of tips on relationship marketing, strategy, communicating and messaging, selling, social media, and online marketing. I’m honored to have had my tip included in the document among numerous and more notable, marketing experts.

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