Don’t Wait for Perfection

Striving for perfection is a nice goal, but sometimes waiting for perfection can hold you back.
The beauty of marketing on the Internet is that, in most cases, you can test, change, modify and update your campaigns once they go live. Having everything completely perfect prior to getting out there and being seen is no longer [...]

Marketing Activities – What Worked?

Whoo-hoo! Seven down and two to go in our year end marketing review so we’re ready to hit the ground running! Hope you’ve found these useful so far!
Do you regularly review the results of your marketing efforts? Is your marketing plan a living document that ebbs and flows with what is happening in your business? [...]

Small Business Marketing Plan

You search the web for “marketing plan small business” and you get terrifying results ranging from marketing plan templates that are too cumbersome for small business owners to articles such as the one from Microsoft called 5 easy steps to create a marketing plan where the 5 steps they list are 1) position your product; [...]

Social Media Marketing is Part of an Integrated Marketing Plan

I read a lot about social media marketing. I find this area of my discipline fascinating and I have a thirst to learn as much about how to use these tools to effectively market a business as I can absorb. But every so often, the information is presented in such a way that it implies that social media marketing is a replacement for the more “traditional” marketing activities. A “tug of war” between the two, so to speak. And this concerns me.