Working On Your Business

I know I’ve written about working on your business as well as in your business, but the message needs to be repeated regularly. It is too easy to fall into the client work mode and forget that we need to keep our businesses and ourselves visible so that we continually attract new clients.

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Posted in Small Business Marketing on February 9, 2009 | 1 Comment »

Develop a Social Media System

Some people just are organized. Others need a bit of help staying focused. That’s the beauty of being human – we have our strengths which complement those who have different strengths. When it comes to managing your time now given all the social media activities, the small business owner can get more than overwhelmed. I get asked by many people how does one keep up with everything that is going on in social media.

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Posted in Social Media Marketing on January 31, 2009 | 4 Comments »

Focusing Your Business

One of the hardest exercises for business owners is to determine where they should focus and what they should abandon. Whether it’s determining their ideal target market, outsourcing tasks that don’t drive revenue or eliminating processes that take time and add no value, we all are guilty.

In Valeria Maltoni’s post “What Would You Give Up to Get Back?”, she got me thinking about what I’ve given up to get back some time.

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Posted in Small Business Marketing on April 15, 2008 | 4 Comments »