Marketing Execution – Plan, Execute, Track, Measure
Marketing your business has four stages: plan, execute, track and measure.
Four Stages of the Marketing Execution Process
If you haven’t had a marketing plan in the past, we’ll start with a review of last year so we can see how you did. Can you directly attribute revenue to your marketing activities? If so, which ones gave you the highest return? Don’t know? That’s ok – we’re looking forward to the New Year, not into the past. From this point on you will plan, execute, track and measure on a regular basis so that there are no more year end surprises.
Read more on Marketing Execution — Plan, Execute, Track, Measure…
Tags: marketing execution, marketing planning, marketing process, marketing review, marketing roi, return on investment, tracking marketing activities
A Simple Marketing Review
As we enter the final days of 2008, I’m spending time with clients reviewing their marketing results in order to determine their marketing plan for the new year. You can do this yourself by spending a few hours looking at how your marketing has helped your business grow. Ask these questions and don’t be afraid of the answers. If your results aren’t the best, now is the time to make some changes.
Read more on A Simple Marketing Review…
Tags: business review, marketing review, marketing roi, measuring marketing
Marketing during a Down Economy
Smart business owners know that marketing is an investment that needs to be consistently executed when times are good or bad. Here are some tips to continue marketing your business effectively without spending a lot of money.
