Marketing your business has four stages: plan, execute, track and measure.

If you haven’t had a marketing plan in the past, we’ll start with a review of last year so we can see how you did. Can you directly attribute revenue to your marketing activities? If so, which ones gave you the highest return? 

As we enter the final days of 2008, I’m spending time with clients reviewing their marketing results in order to determine their marketing plan for the new year. You can do this yourself by spending a few hours looking at how your marketing has helped your business grow. Ask these questions and don’t be afraid of the answers.

Smart business owners know that marketing is an investment that needs to be consistently executed when times are good or bad. Here are some tips to continue marketing your business effectively without spending a lot of money.