Staying on Track with Marketing
Things have gotten really crazy for me lately and some of you may be wondering where I’ve been. Like many of you, as the year progresses, new clients come on, old clients come back and all of a sudden we’re overwhelmed. What happens is we start having trouble staying the course with marketing.
Tags: marketing activities, Marketing Plan, tracking marketing activities, visibility
What Makes Your Business Different?
Introducing your business to a prospect can make many small business owners break out in a cold sweat. When they ask the dreaded question, “So what makes you different from the others?”, you hesitate, stutter, or worse, look like the proverbial deer in the headlights. And on top of that, the totally sweaty, pasty look just doesn’t do anything for great first impressions.
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Tags: Marketing Differentiation, Marketing Plan, Marketing Strategy
Why Your Marketing Plan Depends on Goals
If you haven’t put together your 2008 marketing plan, it’s not too late. In a post from the Vista Consulting library, Year End Marketing Planning, we talk about a few tips on how to use what happened this past year to help you plan for the next 12 month.
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Tags: Marketing Goals, Marketing Plan, Marketing Strategy
