Smart business owners know that marketing is an investment that needs to be consistently executed when times are good or bad. Here are some tips to continue marketing your business effectively without spending a lot of money.

I often notice that many small business owners treat marketing like something that can be turned on and off. I see this happen especially when the economy is soft. The key indicator is that I get unbelievably busy because businesses decide they probably should market to try and find new customers.

Things have gotten really crazy for me lately and some of you may be wondering where I’ve been. Like many of you, as the year progresses, new clients come on, old clients come back and all of a sudden we’re overwhelmed. What happens is we start having trouble staying the course with marketing.

Introducing your business to a prospect can make many small business owners break out in a cold sweat. When they ask the dreaded question, “So what makes you different from the others?”, you hesitate, stutter, or worse, look like the proverbial doe in the headlights. And on top of that, the totally sweaty, pasty look [...]

If you haven’t put together your 2008 marketing plan, it’s not too late. In a post from the Vista Viewpoint blog, Year End Marketing Planning, we talk about a few tips on how to use what happened this past year to help you plan for the next 12 month.
But if you haven’t done a lot [...]