20 Content Ideas to Help Build Your Email List
Does your website have a signup form that looks like the following?
Do you wonder why no one is signing up for your monthly eNewsletter that you work very hard to produce?
You are missing an opportunity to build your email list by attracting your ideal client with an offer they can’t refuse. Your eNewsletter alone, unless it is well known or covers a topic that is compelling, is not enough. To attract people to give you something valuable – their name and email address – you must offer them something of equal or greater value. Sharing your contact information with someone you don’t know requires:
- Trust that you will use their information appropriately, and
- A need or desire that is fulfilled by something you are offering
Most people who sign up for valuable content will remain on your email list unless you send too many emails or email that is not relevant to them. There are a few that grab free content and immediately put themselves on the “do not email” list, but those are the people you don’t really want to work with anyway!
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