Debra Murphy, Masterful Marketing, Marketing in a New Media World

Reviewing Your Goals

This is the second post in a series that discusses your year end marketing review to help you get ready for the new year.
Your goals can deal with many different elements of your business. You can have goals to drive more business from information products, generate better quality inbound leads, increase the awareness of your [...]

Stay on Course for Marketing Success

I’m getting a lot of queries from my clients in the form of “What do you think of this?” where “this” is a proposal from a niche marketing company for them to buy a plethora of services from PPC Advertising to social media marketing services.
I appreciate that these companies need to sell their services to [...]

Why Your Marketing Plan Depends on Goals

If you haven’t put together your 2008 marketing plan, it’s not too late. In a post from the Vista Consulting library, Year End Marketing Planning, we talk about a few tips on how to use what happened this past year to help you plan for the next 12 month.
But if you haven’t done a lot [...]