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5 Things You Need to Know to Market Your Small Business

5 things you need to know In conversations with small business owners, I have realized that my conversation with them takes the following structure.

Business owner: I want to add viral marketing / social media / Facebook / Twitter / LinkedIn (pick your favorite platform) to my marketing efforts.
Me: Of course, great idea but first who are your ideal customers as that will determine which platform may make the most sense?
Business owner: I just want to add social media to the marketing activities.
Me: Great, but what are you trying to accomplish so we can determine the type of results you will get?
Business owner: I’ve heard that social media marketing gets great results for very little money!
Me: Yes, it can, however, although it may not cost dollars, you do need to budget time to ensure you are consistent with your social media effort.

Posted in Small Business Marketing | Permalink | Comments »
Tags: differentiation, ideal client, marketing goals

Mission, Vision, Goals, Strategies and Tactics

Planning Your Road to Success

goals, strategies, tactics One of the things I do for my clients is simplify marketing so it eliminates confusion and enables the business owner to focus on what is important. But there is always a part of marketing that stresses many small business owners – i.e. determining their mission, goals, strategies and tactics. These concepts are important in order to develop a plan that focuses you on what is important to help you succeed.

Mission vs. Vision

Mission (purpose) = defines why you are in business and what you are doing now.

Example:
Masterful Marketing partners with small business owners as their trusted marketing advisor to help them achieve success by learning, incorporating and executing marketing strategies and programs that take their business from mediocre to marvelous.

Vision = defines what you want your business to be or be known for. It’s useful to develop a 1, 3 and 5 year vision to ensure you can progress to where you want to be through well defined measurable steps:

Example:
One year: By December 30, 2010, Masterful Marketing will be offering quality information products in addition to coaching services that make up 20% of the overall revenue for the company.

Three year: By December 30, 2013, Masterful Marketing will be recognized as one of the top three marketing brands for small businesses in the United States.

Posted in Marketing Strategy | Permalink | 5 Comments »
Tags: business vision, marketing goals, marketing tactics

Reviewing Your Goals

This is the second post in a series that discusses your year end marketing review to help you get ready for the new year.

Your goals can deal with many different elements of your business. You can have goals to drive more business from information products, generate better quality inbound leads, increase the awareness of your brand, drive more visitors to your web site or get more repeat clients. The primary purpose for setting goals is to guide your efforts and measure their success.

Stay on Course for Marketing Success

I’m getting a lot of queries from my clients in the form of “What do you think of this?” where “this” is a proposal from a niche marketing company for them to buy a plethora of services from PPC Advertising to social media marketing services.

Posted in Social Media Marketing | Permalink | Comments »
Tags: marketing goals, ppc advertising, search engine optimization, SEO

Why Your Marketing Plan Depends on Goals

If you haven’t put together your 2008 marketing plan, it’s not too late. In a post from the Vista Consulting library, Year End Marketing Planning, we talk about a few tips on how to use what happened this past year to help you plan for the next 12 month.