Debra Murphy, Masterful Marketing, Marketing in a New Media World

Marketing Execution – Plan, Execute, Track, Measure

Marketing your business has four stages: plan, execute, track and measure.
If you haven’t had a marketing plan in the past, we’ll start with a review of last year so we can see how you did. Can you directly attribute revenue to your marketing activities? If so, which ones gave you the highest return? Don’t know? That’s ok – [...]