Marketing is About Education, Not Sales
I started my career educating customers on technology products for a major computer manufacturer. My pathway into marketing - from educator to technical marketing to product manager to marketing director and now small business marketing coach and mentor – was a natural progression for someone with an educational background. I have always believed that marketing was a multi-faceted education for your prospects:
- How do they go about finding the right solution to their particular need.
- What do they need to know to get the best solution.
- Who should they be working with to get to where they want to go.
- Why there is value in doing business with you.
Whether I was marketing software products, business to business services or consumer services, marketing is more successful when you focus on educating your prospect rather than selling them your products or services. Read more on Marketing is About Education, Not Sales…
