I often notice that many small business owners treat marketing like something that can be turned on and off. I see this happen especially when the economy is soft. The key indicator is that I get unbelievably busy because businesses decide they probably should market to try and find new customers.

Things have gotten really crazy for me lately and some of you may be wondering where I’ve been. Like many of you, as the year progresses, new clients come on, old clients come back and all of a sudden we’re overwhelmed. What happens is we start having trouble staying the course with marketing.