Marketing Action Plan
The final post in the year end marketing review series to help small business owners get their plan ready to kick off a successful year.
So far in this series we have:
Identified whether our ideal client has changed over the last year;
Set our goals for our business;
Tweaked our product and service offerings to align with our ideal [...]
Tags: marketing action plan, marketing activities, marketing plan template, marketing review
When Do You Need Marketing?
I often notice that many small business owners treat marketing like something that can be turned on and off. I see this happen especially when the economy is soft. The key indicator is that I get unbelievably busy because businesses decide they probably should market to try and find new customers.
Tags: continuous marketing, effective marketing, marketing activities, Marketing Plan, Small Business Marketing
Staying on Track with Marketing
Things have gotten really crazy for me lately and some of you may be wondering where I’ve been. Like many of you, as the year progresses, new clients come on, old clients come back and all of a sudden we’re overwhelmed. What happens is we start having trouble staying the course with marketing.
