Debra Murphy, Masterful Marketing, Marketing in a New Media World

Marketing Action Plan

The final post in the year end marketing review series to help small business owners get their plan ready to kick off a successful year.
So far in this series we have:

Identified whether our ideal client has changed over the last year;
Set our goals for our business;
Tweaked our product and service offerings to align with our ideal [...]

Small Business Marketing Plan

You search the web for “marketing plan small business” and you get terrifying results ranging from marketing plan templates that are too cumbersome for small business owners to articles such as the one from Microsoft called 5 easy steps to create a marketing plan where the 5 steps they list are 1) position your product; [...]