Organize your connections into different groups via tags

LinkedIn is in beta with a new connections page that makes it easier to find, organize and stay in touch with your business contacts. The update adds a panel that makes it much nicer to browse contacts quickly, enabling you to find what you need with a few clicks. You now are able to browse contacts by their companies, industries or locations. Selecting the recent activity filter, you can see who has added new connections.

When you click on one of your connections, a mini profile appears in the right panel, showing you contact information, photo, current position and number of connections.

One feature that caught my attention is the ability to tag your connections. Similar to friend lists on Facebook and lists on Twitter, you now can segment your connections so you can send specific communications depending on which list they are on. It’s no longer an all or nothing selection! This is a feature many have been waiting for with LinkedIn and is a welcome addition.

The Marketing Impact

This new LinkedIn connections interface makes it easy to browse and get information on your connections. But something that this interface also points out is whose profiles need work. Profiles without pictures, status updates or website/blog addresses are profiles of people who don’t want to get noticed. In this very crowded market, you must go the extra mile to be visible. Having a complete and compelling profile is one simple exercise to help you stand out. By the way, using your company logo as your profile picture doesn’t count – people don’t build relationships with logos or companies. Relationships are among people and the more approachable you are, the more likely someone will want to connect with you. There’s a reason why Facebook differentiates a personal profile from a business page.

Spend a few minutes each day updating something in your profile. The benefits include making your profile interesting and the fact that you updated something in your profile gets publicized to your connections, ensuring you stay visible. What’s keeping you from filling out your LinkedIn profile (or any social media profile) completely so people can connect with you and develop those so very important relationships?

©2012 Masterful Marketing. All Rights Reserved.

Organizing LinkedIn Connections via Tags is an original post from Debra Murphy, Small Business Marketing Coach: Masterful Marketing - Marketing in the New Media World. If you enjoyed this post, be sure to follow Debra on Twitter, Facebook or Google+.

I’ve noticed that some of my contacts (10% to be exact) have made their connections private on LinkedIn. As a social network, hiding your contact list seems, well, not very social. When a contact list is private, I can’t browse my connection’s network to see who I may know or who may be of interest to me. I can still find people in their network via a keyword search showing them as the first-level contact that provides the connection, but I have to know what I’m looking for and I can’t just open up their connection list and peruse them for familiar faces.

Why Do People Choose to Hide Their Networks?

• To prevent competitors from gaining access to your customers and business partners
• To avoid having to make an introduction to someone for a person you don’t really know
• To preserve confidentiality
• To eliminate unwanted solicitations

All very valid reasons.

I’ve also discovered that originally LinkedIn set the default as private, so it’s highly possible that some people just don’t know that they can change this setting. So if you are in that category, go to “Accounts & Settings”, “Connections Browse” and select “Yes, show my connections list” radio button if you wish to open up your network.

Should You Make Your Network Visible?

One of the real strengths of LinkedIn is its ability to assist in connecting people. Everyone on LinkedIn has chosen to share their information to some extent with everyone in their network which includes your 3rd degree network and those with whom you share groups. By not sharing your connections, you appear to be anti-social and imply that you want easy access to my connections but are not willing to share yours in return. And although that may not be the case for your choice, networking is a two-way street and some people may take offense.

If you open your network, you can:

• Help other people connect
• Create new opportunities for you and others
• Build new relationships
• Grow your network

Professionals should apply the same networking skills to LinkedIn that you would in a face-to-face networking event and behave responsibly. I hope those I connect with act professionally and can be trusted to use the network appropriately, enabling me to expand and add value to not only my network, but to yours as well.

What’s Right for You?

The purpose of LinkedIn is to create an opportunity to discover other professionals that may be beneficial for me to know. Most often, I’m not going to spend a lot of time browsing other’s connections and mostly will make use of the search feature to save time. If someone truly feels that hiding their connections is right for them, then that’s their choice and it’s fine with me.

Do you open your network or protect it and why?

©2012 Masterful Marketing. All Rights Reserved.

Do You Hide Your LinkedIn Connections? is an original post from Debra Murphy, Small Business Marketing Coach: Masterful Marketing - Marketing in the New Media World. If you enjoyed this post, be sure to follow Debra on Twitter, Facebook or Google+.