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Law of Attraction in Marketing

Why are business owners gun shy about selecting a target market?

Identify your ideal client
Photo courtesy of viZZZual.com on Flickr

You can’t appeal to everyone, so why do business owners continually drive themselves crazy trying to work with clients they just don’t connect with? When you identify people or businesses that you just love to work with, you enjoy your work more and you can focus on providing greater value. But I realize going through this exercise is painful because you still believe that doing so will limit your ability to grow your business and you will “leave money on the table”.

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Debra Murphy - Marketing Coach and Trusted Marketing Advisor
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Debra is a small business marketing coach and trusted marketing advisor that specializes in online and social media marketing strategies. My passion for helping small business owners succeed is what drives me. I enjoy sharing knowledge, inspiring success and motivating business owners both individually and by speaking at events. Read more »

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