Power of Three in Marketing

I was asked an interesting question during one of my coaching sessions:

As a small business owner, if you were to focus on only three marketing activities over the next six months, what would they be?

That made me stop and think for a bit. Putting the gears in motion and applying the power of threes, I realized that this question and its answer would help other small business owners focus on what is important for them to be found. My recommendation for three marketing activities include:

#1 Building a first-class Web presence to develop your expert reputation

the power of threeToday’s small business needs to have a solid presence on the Internet to help build your expert reputation. Building a first-class presence includes:

In order for this to all work, all the gears need to be moving in unison in order for all the pieces to create one unified image.

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Developing Keywords for All Marketing Activities

keyword listsThe topic of developing a keyword list came up recently in a conversation with a client. Many people believe that keywords are just for search engine optimization or pay-per-click marketing campaigns. Despite its common association with these activities, having a list of relevant keywords for your business is important to all marketing activities. The key to success, however, is that once you have the list, you need to consistently work it into all Internet marketing activities all the time. Whether you are writing a press release, an article, updating web content or building your social media profile, using your keywords effectively can help you be found by those who want and need your services.

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